Coast Hotels Ltd., a fully owned subsidiary of APA Hotel Canada Inc., has appointed Dale Prout as director, development, located in California. In his new role, Prout will focus on growing Coast Hotels’ portfolio of franchised and managed hotels in North America specifically targeting key locations throughout the West Coast of the U.S. as part of the company’s growth and expansion strategy.
“On behalf of everyone at Coast Hotels, we are delighted that Dale has taken on this new strategic role,” said Mark Hope, SVP, development, Coast Hotels. “I know that his significant hotel franchise development experience and very strong knowledge of the U.S. accommodation sector, along with a very extensive network of industry contacts, will prove essential in reaching our growth goals.”
Prout most recently served as director of franchise development for Radisson Hotel Group.
“The prospect of contributing to Coast Hotels expansion strategy in the U.S. is truly exciting,” he said. “With their forward-looking vision of brand development and expansion and their focus on franchisee and owner satisfaction, I look forward to collaborating with the talented team and driving impactful development initiatives.”
With this appointment, Coast Hotels underscores the company’s dedication to expanding its footprint in the U.S.