Club Quarters Hotels has hired of a new global sales and marketing leadership team with the addition of five hospitality industry veterans
The expanded team includes leadership roles for Suzette Deveau as VP, membership & sales, Bridget Tran as corporate VP, marketing, Jaclyn Riley as director of marketing + communications, Kristin Collett as director of digital marketing and Angela Molnar as area director of revenue management. The team was hand-selected given their deep commercial experience and history of delivering systemic structures and strategic results across traditional business and lifestyle sectors with a strong focus on corporate and regional sales, traditional/B2B and digital marketing, and revenue management, according to the company.
Deveau brings an extensive commercial background to the team as a strategic leader across corporate and property-based sales teams with Mandarin Oriental, most recently serving as VP sales & marketing for the Americas. She has developed a reputation for sustainable growth and mentorship with a career spanning numerous multinational companies in diverse markets including the U.S., Canada, Switzerland, Singapore, Indonesia, China and Australia.
Tran has widespread global experience in integrated marketing, digital strategies and innovation for lifestyle hotels, including serving as VP, digital strategies and marketing innovation for Nobu Hospitality, VP of digital marketing and ecommerce for Dream Hotel Group and marketing director for Taj Hotels Resorts and Palaces. She has also served as a fractional chief marketing officer for travel industry start-ups, having founded and sold two digital hospitality ventures.
Riley is a global brand marketing and communications expert in business travel and lifestyle, with accomplishments including overseeing the brand marketing launch of Kimpton Hotels & Restaurants in Europe and the U.K., setting the launch strategy for a socially conscious private equity-backed hospitality brand and earning a gold Adrian Award for corporate social responsibility. She founded and sold a boutique brand marketing and PR agency after winning nine industry awards in five years.
Collett has deep agency experience in digital strategies across business travel, lifestyle, resort and vacation rentals, extended stay/hotel residences and brands, setting strategy, website production and multi-channel campaigns to drive direct website revenue. She is an expert on strategic, always-on digital marketing initiatives that set the stage for long-term brand growth and profitability.
Molnar has spent her career building a reputation for maximizing revenue, including identifying new business opportunities, exploring new revenue streams, reducing costs and implementing efficient tools. She most recently branched into ecommerce with Uline following a strong tenure at Hyatt properties across the South and Midwest.
“We are actively building an expansive sales network, enhancing our core corporate business model by reconnecting with our loyal members, exploring new revenue streams, and expanding our systems to support the coming return to business travel,” said Deveau.
“CQ pioneered the membership model for business travel, and we’re using that strong foundation to personalize the brand promise for today’s traveler,” said Tran. “By tailoring the experience for our loyal guests, focusing on data integration and expanding our platforms, we will continue to add value for members and consumers alike.
“The addition of this strong slate of commercial leaders is a strategic decision for Club Quarters Hotels as we look to the future of business travel and beyond,” said John Paul Nichols, CEO. “Club Quarters is poised to benefit from a visionary, holistic approach as we drive long-term value for our members, guests and owners.”
