CIM Group and Centennial Yards Company, along with the Drew Company, have revealed plans to develop a Virgin Hotel within Centennial Yards, the $5 billion, 50-acre mixed-use redevelopment in Downtown Atlanta.
Scheduled for a 2027 debut, Virgin Hotel Atlanta at Centennial Yards will serve as a cornerstone in Centennial Yards’ Entertainment District, which will span approximately 470,000 sq. ft. within the Centennial Yards development, adjacent to Mercedes-Benz Stadium and State Farm Arena.
“Virgin Hotels brings a bold blend of energy, personality, and world‑class hospitality, and we’re proud to welcome their first Georgia location to Centennial Yards,” said Brian McGowan, president, Centennial Yards Company. “With The Drew Company’s established presence in Atlanta and their partnership every step of the way, we’ve been able to bring this vision to life—creating a vibrant district that celebrates connection, culture and the future of Downtown.”
The property’s 261 rooms will feature Virgin’s signature ‘Chambers’ concept, with each room offering a multi-functional space that allows for rest, work and play. This mix of high-design accommodation will be highlighted by 21 Grand King Chambers and 21 One-Bedroom Suites, while the upper floors house the hotel’s most prestigious keys. The collection is anchored by a Penthouse Suite and Richard’s Flat, the brand’s signature residential-style suite.
“We’re so excited to bring Virgin Hotels to Atlanta,” said Joe Margison, CEO, Virgin Hotels. “In Centennial Yards, we’ve found a partner that shares our vision for a vibrant, welcoming neighborhood. With Virgin Hotels Atlanta, we want to bring our signature mix of heartfelt service, bold design and playful spirit to a property that feels rooted in Atlanta and perfectly matched to the energy of Centennial Yards. It’s a city Virgin knows well, with Virgin Atlantic connecting customers to London and Manchester daily and across the U.S. in partnership with Delta Air Lines. It’s exciting to deepen that connection and create a new way for guests to experience the Virgin brand in one of the most dynamic cities in the U.S.”
John P. Drew, CEO, Drew Company, said, “While we were completing the nearby Signia by Hilton Atlanta, we witnessed firsthand how transformational CIM Group’s plans for Centennial Yards would be and knew that we wanted to be a part of this once-in-a-lifetime opportunity. We are thrilled to announce our involvement in the project and introduce Virgin Hotels to the Atlanta market. It’s a perfect fit for the Centennial Yards Entertainment District to showcase all that Downtown Atlanta has to offer while bringing its own unique, cheeky identity and energy to the area.”
Virgin Hotel Atlanta at Centennial Yards will offer three distinct culinary and cocktail experiences: a ground-floor lobby bar; a signature restaurant and pool bar; and a rooftop bar and lounge. It will also feature a pool deck with 10 private cabanas, an adjacent event lawns and approximately 2,900 sq. ft. of flexible meeting space across three rooms.
Centennial Yards Company was created by CIM Group to act as the owner and master developer of Centennial Yards. In the Entertainment District, momentum continues to build as Cosm’s immersive venue, Shake Shack’s first downtown Atlanta location and The Irish Exit pub prepare to open this year. A 5,300‑seat Live Nation venue will follow in 2027. Also in 2027, Chops Lobster Bar will open on the ground floor of the Virgin Hotel, adding a signature Atlanta dining experience to the district.
“There is something extraordinary about the destination we’re creating in Downtown Atlanta,” said Shaul Kuba, cofounder/principal, CIM Group. “Virgin Hotels brings a level of excellence that complements the experiences we’re building for travelers and the local community.”
