Choice Hotels partners with IDeaS

Choice Hotels International Inc. has collaborated with IDeaS, a SAS company, a provider of hospitality revenue management software and services, to help drive commercial success and help enable franchisee revenue growth across its entire global enterprise of more than 7,000 hotels.

In collaboration with Choice Hotels, IDeaS developed ChoiceMax, a mobile-first revenue management solution designed for quick, painless implementation and immediate efficiency and to help with revenue gains, according to the tech company. As an automated, advanced tool, ChoiceMax continuously adapts to changes in the market using real-time data to help ensure hotels are always priced competitively.

  • IDeaS’ user-friendly mobile app empowers Choice Hotels franchisees to more effectively manage channels, rates and inventory by adapting to local market trends in real time through repricing and competitive rate-shopping.
  • IDeaS is committed to ensuring fast rollout times through plug-and-play implementations and to driving high rates of franchisee adoption through easy-to-use functionality and ongoing user education and support.
  • ChoiceMAX powered by IDeaS helps free up owners’ time to focus on running hotels and filling critical positions, while helping maximize ROI. This enhanced capability has helped contribute to franchisees of Choice Hotels taking significant RevPAR index share, specifically helping drive ADR index gains versus local competitors, according to IDeaS.

“Franchisees are at the core of everything Choice Hotels does, and we are committed to helping them along the road to economic recovery and beyond,” ​​said Douglas Lisi, VP, revenue management, Choice Hotels. “This is why we’ve launched our new revenue management system, ChoiceMAX powered by IDeaS, to help our hotels optimize their pricing structure and ultimately increase revenue production. To date, 93% of pricing recommendations from ChoiceMAX have been accepted by properties, and the reception of ChoiceMAX among franchisees has been overwhelmingly positive.”

Sanjay Nagalia, cofounder/COO/chief technology officer, IDeaS, said, “IDeaS is honored to collaborate with Choice Hotels and help deliver ChoiceMax, a shared innovation built upon the proven principles of revenue science and powered by advanced automation and data-driven, analytics-based decision-making. As pandemic disruption and labor shortages continue to impact the hospitality industry and hoteliers’ ability to serve guests, it has become critical for large commercial organizations to break down data silos and align revenue strategies and systems like never before.”