Choice Hotels International Inc. continues to expand its international footprint, with nearly 30 hotels onboarded year-to-date outside of the U.S., and more than 11,000 rooms added to the pipeline over the same period, resulting in a net pipeline increase of nearly 95% since the beginning of the year.
This growth is fueled in large part by the company’s gains in the upscale and upper-upscale segments, which encompass hotel brand debuts in new markets across Canada, the Caribbean, Latin America, Europe, China and Australia.
These developments include recent Radisson Blu and Cambria signings in Argentina and Canada, respectively, and the company’s latest announcement to significantly expand in the Chinese market through a new long-term distribution and master franchise agreement with SSAW Hotels & Resorts. This agreement immediately adds 68 upscale and upper-upscale, full-service SSAW properties—totalling more than 9,500 rooms—to the Ascend Collection, with the prospect of adding more hotels.
“For the past several years, Choice Hotels’ international segment has achieved consistent annual growth across a number of meaningful metrics, and we’re poised to reach new milestones,” said Ricardo Losada Revol, SVP/GM, international division, Choice Hotels International. “This momentum is a testament to the strength of our agile, personalized service model, our world-class franchisee success system and the cutting-edge tech tools that support it—all of which we continue to invest in to enhance the benefits owners gain by being part of Choice Hotels.”
Caribbean and Latin America
With 180 hotels representing more than 25,000 rooms, the Caribbean and Latin America region remains a stronghold for Choice Hotels’ growth in the Americas, particularly in the upscale segment. This year, the company opened several properties in the region, including the Radisson San Luis Potosí, Mexico and the Radisson Riviera Panama. In May, it opened V Grand Hotel, a member of Radisson Individuals, in Medellin, Colombia.
Choice will also enter new markets in the region this year. This summer, it will open a Radisson Blu in Bariloche, Argentina. The company also plans to introduce an Ascend Collection hotel in Calama, Chile’s gateway to the Atacama Desert, and a Radisson hotel in Suriname’s capital of Paramaribo later this year.
Additionally, Choice Hotels recently renewed its master franchise agreement with Atlantica Hospitality International in Brazil for another 20 years, where it now has nearly 70 hotels spanning various upscale brands.
China and greater Asia-Pacific
The agreement with SSAW, a leader in the upscale business hotel and resort segment in China, adds prominent brands, Pagoda, Narada, SSAW Garden and Boutique and Ginlan Jia, which are expected to be bookable on choicehotels.com this year. The portfolio includes five-star hotels such as the 440-room Garden SSAW Hotel Beijing and the Narada Grand Hotel Zhejiang.
The company also continues to expand its midscale and upper=midscale presence across the Asia-Pacific region, with five hotel openings year-to-date and three others expected to open later this year. In 2025, the company opened two Comfort Inn hotels in Grafton, New South Wales, and in Robe, South Australia; a Comfort Hotel in Tanabe, Japan; and in India, a Clarion Hotel in Kochi and a Quality Inn to Rajkot.
Europe
Choice continues to scale its presence in Europe through strategic partnerships and direct franchise agreements, adding more than 15 hotels year to date. In 2025, the company onboarded five hotels in Scandinavia through its business relationship with Strawberry (formerly Nordic Choice Hotels)—including The Ice Hotel in Sweden—and expects to add four more hotels later this year.
In France, the company added more than 30 properties between 2024 and 2025, including Comfort-branded aparthotels by the French Riviera and in Annecy through its strategic partnership with Zenitude; In Spain, it added six hotels in 2024 through its franchise agreement with Faranda Hotels, including La Coruña, and expects to add four more hotels this year, including those through its collaboration with Sercotel.
Canada
Choice Hotels has executed a new deal to introduce its first Cambria Hotel in Canada. Expected to open in 2026, the hotel will be located in Thunder Bay, Ontario. The company will also nearly double the Ascend Collection’s market share in Quebec with six new openings planned this year and will add two new hotels in British Columbia.
