Cendyn, a provider of cloud-based software and eCommerce services for the hospitality industry, has entered into a merger agreement with Pegasus, a provider of revenue and distribution solutions for the hospitality industry.
The combination of both companies provides hoteliers with a platform to maximize their direct-booking channel and enhance the guest experience across every touchpoint, the companies report. With many hoteliers struggling with resources and profitability, this merger offers a lifeline for those looking to build on topline revenue through their direct channels.
At the heart of this merger lies Cendyn’s customer data platform, Starling, and Pegasus’s CRS, which, combined, provides hoteliers access to a true system of record for profiles and rates for every guest, according to the companies. Leveraging the alignment of these key data points puts hoteliers at the forefront of personalization to enhance the direct-booking experience.
“We’re incredibly excited about this combination with Pegasus,” said Tim Sullivan, CEO/president, Cendyn. “As our industry recovers from the pandemic, the merging of these companies brings scale and stability to our customers, offering hoteliers a vertically integrated technology platform that enables them to deliver on a broad range of hospitality needs. A seamless integration between these solutions solidifies our commitment to personalizing and optimizing the guest journey as well as empowering hoteliers to maximize their direct booking channel.”
Gautam Lulla, CEO, Pegasus, added, “At Pegasus, we strived to empower hoteliers to provide their guests with the best direct booking channel experience, while ensuring comprehensive distribution of inventory. The combination of Cendyn and Pegasus takes this to the next level enabling unprecedented personalization of the guest experience, not just during the search and book phase but throughout the customer lifecycle too. Above all else, we’ll see longer-lasting and more profitable relationships between hoteliers and their guests.”
“The combination of these companies, and their solutions, allows hoteliers to take back control of their direct-booking channels post-pandemic,” said Ankur Randev, chief commercial officer, Highgate. “Additionally, it enables them to put their revenue needs first, and drive demand when they need it most.”
This merger follows the Cendyn and Rainmaker merger in 2019 and, most recently, the Cendyn and NextGuest merger in 2021. In 2019, Travel Tripper and Pegasus merged. Bringing together these enterprise software solutions in the industry has allowed Cendyn to spearhead global growth and optimize its offering for hoteliers as the preferred vendor for those looking to deliver revenue growth at scale, the company reports.
The financial details of the merger were not disclosed. The transaction is anticipated to close in the fourth quarter, subject to customary closing conditions.