Cambria Hotels plots growth

Choice Hotels International Inc. opened two Cambria Hotels and broke ground on two more this October. The newly opened properties, located in Austin and Lake Placid, NY, join a collection of more than 60 open Cambria Hotels located around the country.

“I’m excited for the future of Choice’s upscale segment,” said Indy Adenaw, SVP/GM, upscale brands. “We’re opening world-class hotels, providing owners and operators with our best-in-class franchisee-facing technology platforms, are reinvigorating our Choice Privileges loyalty program. We have a dedicated, strong team of professionals working to grow the performance of our hotels across the segment.”

The recent additions to the Cambria Hotels portfolio join four other properties previously opened this year and add to the 14% growth the brand has seen this year. The new destinations include:

Located in Austin’s downtown area, the 15-story, 212-room Cambria Hotel Austin Downtown is near Rainey St. Historic district, the Austin Convention Center, University of Texas at Austin and nightlife spots.

The three-story, 185-room Cambria Hotel Lake Placid – Lakeside Resort allows guests to immerse themselves in the beauty of the Adirondack Mountains and stunning views of Lake Placid. Drawing local design inspiration from the four-season beauty of the area, the resort has modern, upscale amenities and access to Lake Placid area’s attractions like the Lake Placid Olympic Center and Main Street attractions.

Cambria Hotels broke ground on two additional properties in the Dallas-Fort Worth area in October—the Cambria Hotel Fort Worth and the Cambria Hotel Northlake. Both are expected to open in summer 2025, adding to Cambria Hotels’ growing lineup of eight Lone Star State properties.

“Cambria Hotels are award-winning—having been recognized as the top upscale brand in the J.D. Power 2023 North America Hotel Guest Satisfaction Index Study,” said Mark Shalala, SVP, upscale development. “Cambria owners and developers are providing a superior product for guests, and this continued expansion for the brand should signal Choice accelerating into a new level of competition within the upscale segment. We look forward to providing even more top-notch lodging options for guests to enhance their travel adventures.”