BWH Hotels has appointed Chad Fletcher as its SVP, worldwide sales.
Reporting to Larry Cuculic, president/CEO, BWH Hotels, Fletcher will oversee the company’s global sales organization, including business, group and leisure travel as well as hotel sales support.
“Chad brings an incredible blend of strategic vision and hands-on leadership that will help propel BWH Hotels through our next phase of growth,” said Cuculic. “His experience transforming global sales organizations and his deep understanding of both the business traveler and hotel owner perspectives make him uniquely positioned to drive value across our portfolio.”
With more than two decades of experience in global sales and commercial strategy, Fletcher most recently served as VP, global sales at Sonder by Marriott Bonvoy. He has also held senior leadership roles with hospitality and travel brands including Choice Hotels International Inc. and Avis Budget Group Inc.
“I’m thrilled to join BWH Hotels at a pivotal stage of growth,” said Fletcher. “The company is combining its strong legacy with a forward-looking approach to expansion, innovation and brand evolution. What excites me most is the opportunity to be part of a company that’s not only expanding its footprint but also transforming the guest experience across a diverse global portfolio. I look forward to building on the company’s commitment to both the business traveler experience and driving value for its hotel owners.”
