BLLA reveals conference theme

The Boutique Lifestyle Lodging Association (BLLA) has revealed the theme for the 2024 Boutique Hotel Owners Conference by BLLA: “The Mycelium Network.”

This year’s event will take place Sept. 16-17 at the Westlake Village Inn & Spa in Westlake Village, CA.

According to the BLLA:

The mycelium network is an underground web of fungal threads that connects and sustains entire ecosystems. It facilitates communication, resource sharing and mutual support among plants, trees and soil organisms, fostering a thriving environment. This intricate system epitomizes resilience, collaboration and symbiosis.

Much like the mycelium network, the boutique hospitality industry thrives on interconnectedness and community. Each boutique hotel is a unique entity, yet together, they form a dynamic and supportive network that enriches the industry. By fostering connections, sharing resources and supporting one another boutique hotels create a vibrant and resilient ecosystem that benefits all members.

The 2024 Boutique Hotel Owners Conference will explore how the principles of the mycelium network can inspire and transform the hotel industry. Topics will include:

  • Interconnected Growth: Leveraging connections within the boutique hotel community to drive collective growth and innovation.
  • Sustainable Practices: Embracing eco-friendly practices that mirror the sustainable and regenerative nature of the mycelium network.
  • Collaborative Leadership: Cultivating a culture of collaboration and mutual support among boutique hotel owners and operators.
  • Resource Sharing: Exploring innovative ways to share resources, knowledge and expertise to benefit the entire community.

Click here to register for the event.