BLLA event set for October

The Boutique Lifestyle Lodging Association (BLLA) presents the 12th iteration of the Boutique Hotel Owners Conference, slated for Oct. 10-11. This year, the Westlake Village Inn in Los Angeles will play host to a transformative retreat-style experience.

The Boutique Hotel Owners Conference serves not only as a cornerstone for independent, boutique hotels and small brands but also as a nexus for hospitality vendors who prioritize the boutique ethos, according to the BLLA. The organization’s mission is to offer unwavering support to property owners and creators while delivering resources, education and representation to both consumers and the broader hospitality industry. This year’s conference promises to foster a sense of community and inclusiveness through an open mic Q&A opportunity available to attendees throughout the two-day event.

Conference highlights:

  • A diverse program: With a roster of 20 sessions covering topics such as human capital solutions, the ideal hotel tech stack, building regenerative businesses, boutique hotel development and investment, AI solutions for hotel owners and more, this conference offers invaluable insights and personal connection/networking opportunities throughout the two days for attendees.
  • Illuminating voices: Speakers from various sectors of the hospitality industry will share their expertise and insights. Speaker details are available at
  • Exclusive book release: The first 100 attendees will receive a hot-off-the-press book on talent disruption.
  • Supporting education: Several scholarships have been awarded to students, hotel owners and entrepreneurs in the early stages of development, enabling them to attend the conference.
  • Distinct companies: Organizers search far and wide to bring together both the icons and the emerging leaders and prioritize giving them a platform for unheard voices. A wide range of companies will be speaking at the conference, including 1 Hotels, Aivolution, AQAD Blind Villains, StayBoutique, Capital One Travel, Common Table Creative, Dragonfly Strategists, Eason Branding, Equite, Gansevoort Meatpacking NYC, GO PR, Gold-Diggers, Greenberg Traurig, Lark Hotels, LOGE Camps, Main Street Hospitality, Modern Elder Academy, Mogul Hospitality, Nestle Premium Waters, New Waterloo Hospitality, NĂ´made, Orli La Jolla, Oyster Bay Boutique Hotel, PKF Hospitality Group, Relevant Hospitality, SHR, Staypineapple Hotels, Studio Nilebrand, The Culver Hotel, The Madison Melle Agency & tech theory group, The Ramble Hotel, The Ranch at Laguna Beach, TMC Hospitality and Tripleseat.

To enhance networking opportunities, an exclusive digital Webex networking app will be available for attendees to build personal profiles, connect with peers and receive real-time updates such as the agenda and announcements during the conference. Additionally, recorded video sessions from the conference will be accessible within a few weeks of the event.

The 2024 edition of the Boutique Hotel Owners Conference will take place on Oct. 23-24 at The Westlake Village Inn.