He will lead CBRE’s hotel business that combines investment sales, finance, valuation, advisory and research into a single, fully integrated service offering. CBRE Hotels was the intermediary for $165 billion in engagements and the number one firm for hospitality investment sales activity globally in 2021.
Based in Atlanta, Grice has more than 20 years of hospitality and capital markets experience. He joined CBRE in 2020 and was most recently co-head of hospitality capital markets. He was previously a member of the hotel investment banking team at JLL, and prior to that worked in large loan originations at GE Capital Real Estate. He has been involved in more than $40 billion of lodging-related recapitalization, financing and equity placement during his career.
“Bill is a highly skilled real estate professional with a deep understanding of the hospitality sector,” said Chris Ludeman, global president, capital markets, CBRE. “He will provide invaluable leadership as we continue to grow our hotels business in the U.S. and further differentiate the breadth of the strategic advice we provide to our clients. With Bill in this key role, we have the most accomplished executive team in the hospitality industry.”
Grice succeeds Kevin Mallory, who will retire at the end of the year after more than 18 years with the firm. Between now and the end of the year, Grice will work closely with Mallory transitioning leadership responsibilities. He joins a leadership team that includes Lawrence Britvan (president, Institutional hotels, debt) and Robert J. Webster (president, CBRE Hotels Institutional Group) and is closely linked to Steve Carroll and Kenneth Hatton, who lead CBRE Hotels in Asia-Pacific (APAC) and Europe, Middle East and Africa (EMEA), respectively.
“When Kevin joined the firm in 2004, he was charged with the task of building our hotel business; he relished this challenge and, today, CBRE is the leading intermediary in the hotel sector globally,” said Ludeman. “Kevin’s legacy and imprint on our business will be long-lasting.”