Beer brand Corona plans for sustainable island destination

Beer brand Corona has revealed plans for Corona Island, a place it calls a “unique destination for visitors to disconnect from the everyday and reconnect with the natural world.”

Slated to open in late spring 2022 in the Caribbean Sea, Corona Island will be a destination centered around sustainability and is striving to become “Blue Verified” by Oceanic Global as part of the international NGOs rigorous Blue Standard program. The verification and assessment addresses measures including single-use plastic elimination and implementation of responsible waste management infrastructure. The assessment is currently underway with Corona Island set to become the first fully Blue Verified Island by its launch in spring of next year.

“Corona Island is unlike anything we’ve ever done before,” said Felipe Ambra, global VP, Corona. “As a brand that’s so deeply connected with nature, we wanted to pay respect to and celebrate the natural environment that supplies our 100% natural ingredients. Now more than ever, people have a need to safely reconnect with the outdoors. We’re inviting people from around the world to come together and combine education with responsible tourism. Our hope is that when guests return home, they’ll have fallen in love with nature again, and will be re-energized to be better global citizens in their communities. When people are in love with someone or something, they always do their best to protect it—that’s our objective with Corona Island.”

Corona Island’s natural environment and guest experience is a direct extension of the brand, according to the company. A vast majority of people spend their time indoors and this experience takes visitors out of their daily monotony, helping them to coexist in natural beauty. Disconnecting to reconnect is the intention behind this holistic experience.

Once on the island, guests will have the opportunity to disconnect from daily stresses and anchor their all-inclusive week-long stay with immersive educational touchpoints that focus on conscious consumption and sustainable living. Sample activities may include workshops on plastic-free living to guided meditations set to natural island sounds followed by a visit to an on-site farm that supplies the island’s locally sourced ingredients. Guests will also be able to relax in harmony with nature through eco-conscious design and culinary programming inspired by the location’s organic surroundings. The island features relaxing beach fronts, lush botanical enclaves and crystalline blue waters for visitors to enjoy and fall in love with nature.

The number of guests will be strictly limited as part of Corona’s efforts to ensure the island operates with a minimal environmental footprint. Access to Corona Island will be made available in the following ways:

  • Residents of the following countries have an opportunity to win an all-expenses paid trip to Corona Island in 2022. Each country will have its own enter-to-win mechanic whether it’s earning miles through product purchases, collecting stamps or finding a golden ticket.
  • This Giving Tuesday, a global auction hosted by CharityBuzz will offer one winner and nine guests an exclusive private island experience. The grand prize includes an all-expenses paid week-long stay on Corona Island in 2022. Auction proceeds will benefit Oceanic Global and will be open to non-U.S. residents only.

In addition to verifying Corona Island’s sustainability achievements, Oceanic Global will also provide counsel in creating engaging educational activities that draw attention to plastic pollution, ecosystem protection and overall ocean conservation. The island’s hospitality team and guests will also undergo Oceanic Global’s training on sustainability and operational best practices in accordance with the criteria outlined in the Blue Standard.

“We’re proud to partner with Corona Global in furthering the brand’s ongoing commitment to sustainability through its efforts with Corona Island,” said Lea d’Auriol, founder, Oceanic Global. “By implementing the Blue Standard, Corona Island demonstrates the potential for businesses to create tangible impact and operate in balance with the natural world. We’re excited to be both verifying and celebrating Corona’s sustainability achievements on Corona Island as well as training guests and staff about responsible practices and behaviors that they can carry with them beyond their stay.”