Bayshore Capital and Crescent Hotels & Resorts launch new concept

Bayshore Capital Inc. and Crescent Hotels & Resorts have partnered to introduce Max Beach Resort, a new concept in the evolving hospitality landscape.

Driven by the combined development and hospitality management expertise and resources of the two companies, Max Beach Resort is set to open this April as the area’s first-ever, professionally managed short-term rental offering featuring enhanced resort amenities for guests, according to the companies. Situated on a stretch of Atlantic shoreline in Daytona Beach Shores, FL, Max Beach Resort will offer 72 one-, two- and three-bedroom residence-style suites, with an array of lifestyle features and amenities.

“Travelers using Airbnb, VRBO or similar platforms know most short-term rentals are owned and managed by individuals and scattered across various properties,” said Henry Wolfond, chairman/CEO, Bayshore Capital Inc. “Max Beach Resort, on the other hand, is unique among short-term rental options: It’s a single, 12-story, newly constructed building, solely owned by Bayshore, expertly managed by our partners at Crescent Hotels & Resorts, and offering a level of service and amenities normally only found at upscale resorts. That’s what is going to make Max Beach Resort a real game-changer for business and leisure travel.”

All accommodation styles at Max Beach Resort will include private baths and outdoor living space, with a contemporary design maximizing efficiency and showcasing views of the Atlantic Ocean and beaches to the east, and the Intracoastal Waterway to the west. Upscale amenities will include full-service dining, an oceanfront pool with private cabanas and a sky-level training center and lifestyle lounge area.

For business and social gatherings, the resort will offer sunrise and sunset event terraces, and a ground-level hospitality suite with a deck area. Fiber optics will offer the capability of live-streaming and uninterrupted connectivity throughout the property. Adding to the Max’s signature experience will be curated background music, floor-to-ceiling glass walls throughout and design advancements such as increased acoustical isolation, turtle-friendly tinted glass and smart TVs.

“Max Beach Resort is blending the best of overnight, extended-stay and short-term accommodation options with best-in-class amenities to create a product today’s hospitality market rarely offers,” said Michael George, founder/president/CEO, Crescent Hotels & Resorts. “We believe this will launch a new hybrid category of accommodations for the industry and are pleased to be working with Bayshore Capital to be one of the first to introduce a project of this scope to the travel world.”

“Florida remains one of the top vacation spots in the world and is considered a leader in the global tourism industry,” said Wolfond. “It only made sense to choose a stretch of Florida’s world-famous coastline to develop a project we consider to be an industry trendsetter.”