Banyan Tree Group unveils first HOMM property

Banyan Tree Group has debuted its first property under the new HOMM brand with the opening of HOMM Bliss Southbeach Patong in Phuket, Thailand.

The 71-room contemporary beachfront property has newly refurbished guestrooms with contemporary beach-inspired accommodations bathed in natural light, with 39 rooms featuring sea-facing private balconies and terraces or ground-floor plunge pools. Culinary offerings include quick bites and grab n’ go snacks, like HOMM’s signature breakfast buns from Seagulls on Southbeach, or all-day dining at Rice Bowl, best known for authentic Thai cuisine.

HOMM is one of five new brands within Banyan Tree Group’s growing ecosystem of concepts that provides a sensible lifestyle and globally diverse experiences, while embodying the feeling of home, according to the company.

“With the introduction of our HOMM brand, we strive to provide guests with true ‘sense of home’ comforts that act as a base camp for new experiences and adventures, while simultaneously supporting the local community,” said Chatchaya Jearranai (May), hotel manager, HOMM Bliss Southbeach Patong. “HOMM Bliss Southbeach Patong’s close proximity to Phuket’s culturally rich attractions and coastal region provides global travelers with the ability to fully engage with locals and foster sustainability and stewardship practices through Banyan Tree Group’s world-renowned ‘Stay for Good’ program, a blueprint for future HOMM locations to come.”

As part of the group’s larger Stay For Good program, each HOMM property will advocate for a unique endangered species, centrally displayed in the lobby areas via origami art. For example, at HOMM Bliss Southbeach Patong, an origami creation of the Black Billed Gull can be found upon entering the lobby to raise awareness of the native bird generally found in nearby rivers and coastal areas. Waste-reduction initiatives and educational programs for locals will also be implemented, ensuring the holistic well-being of each HOMM community.