Bally’s Las Vegas to be rebranded

Caesars Entertainment has revealed that Bally’s Las Vegas will be rebranded to the Horseshoe Las Vegas. The transformation will begin this spring and will include a renovated exterior, new entertainment and food and beverage options and a reimagined casino floor and public areas.

In keeping with Horseshoe’s classic sophistication, the design team will incorporate a handcrafted feeling with tooled leather, dramatic colors and the brand’s signature gold horseshoe iconography, according to Caesars. Additional details will be announced as the evolution progresses.

Horseshoe Las Vegas (rendering of the casino shown above) will stand at the 50-yard-line of the Las Vegas Strip at the corner of Flamingo Rd. The multimillion-dollar investment is the latest in a series of reimaginings for Caesars Entertainment’s Las Vegas resorts, including a new entrance to Caesars Palace and partnerships with world-class entertainers and restaurateurs.

“Bringing the Horseshoe brand back to life in Las Vegas allows us to celebrate both our history and our future,” said Sean McBurney, regional president, Caesars Entertainment. “2022 starts a new era for the Caesars Entertainment empire in Las Vegas, one being heralded by the return of Horseshoe.”

The transformation to Horseshoe Las Vegas should be complete by the end of this year.