Machine Investment Group, in a joint venture with Lionshead Capital Partners, has acquired the Atlanta Airport Marriott, a 641-room full-service hotel located adjacent to Hartsfield-Jackson Atlanta International Airport (ATL). White Label Asset Management will serve as asset manager for the property.
The 16-story hotel sits on a 16-acre parcel and offers 641 guestrooms and suites, 30,178 sq. ft. of dedicated indoor meeting space (including a 9,928-sq. ft. ballroom), multiple food and beverage outlets, an indoor/outdoor pool complex, a large fitness center and six pickleball courts. The property is one of the largest hotels serving Atlanta’s airport market in terms of both key count and meeting/event space.
Machine and Lionshead plan to implement a comprehensive capital improvement program designed to enhance and further strengthen the hotel’s competitive position. The renovation will encompass nearly every major component of the property, including the exterior façade and arrival experience, guestrooms, meeting and event facilities, food and beverage outlets, and technology infrastructure. While guestrooms were last renovated in 2017 and remain in strong competitive condition, the planned enhancements are intended to elevate the property’s overall guest experience and further strengthen its competitive positioning within the Atlanta airport hospitality market.
“Our firm is excited about this acquisition as it aligns well with our opportunistic investment strategy: a strategically located institutional asset with strong cash flow that we were able to acquire at a heavily reset basis,” said Eric Rosenthal, cofounder/managing partner, Machine Investment Group. “We now have the opportunity to execute a value-add business plan centered on enhancing the hotel’s physical quality, elevating the guest experience and further strengthening the operational platform.”
Located five minutes from Hartsfield-Jackson Atlanta International Airport—the world’s busiest airport and one of the region’s most significant economic drivers—the hotel benefits from exceptional accessibility and proximity to major corporate employers. The acquisition comes as ATL continues to undergo a $11.5 billion expansion program.
“The Atlanta Airport Marriott is the premier group and meeting destination in the country’s busiest airport market, with a scale of event space that is very hard to replicate,” said Jonathon Vopinek, cofounder, Lionshead Capital Partners and CEO, White Label Asset Management. “Our plan centers on a significant renovation of the meeting and event space paired with hands-on asset management to realize the property’s full potential.”
The sale was arranged by William Hodges and Michael Tormey with Hodges Ward Elliott.
