The Ascend Hotel Collection from Choice Hotels International Inc. recently added three new properties to its global portfolio of resort, boutique and historic hotels: The Harborview in Port Washington, WI; The Crossroads Hotel – Newburgh in Newburgh, NY; and the 17 West Hotel in Tulsa, OK.
“Consumer travel preferences have evolved,” said Janis Cannon, SVP, upscale brands, Choice Hotels. “Rather than bank away annual vacation days for a single holiday, travelers are increasingly taking advantage of opportunities to extend weekend trips and enjoy the flexibility of working remotely. With more than 200 distinct locations nationwide, Ascend hotels provide ideal accommodations for any getaway. Curious travelers looking for their next adventure aren’t the only ones turning to the Ascend brand. New and existing Choice owners alike seek Ascend membership to better position their outstanding upscale properties in guests’ favorite markets while tapping into the brand’s core philosophy of providing unforgettable experiences.”
Features of the brand’s newest hotels:
- The Harborview: Nestled along the shores of Lake Michigan, just 30 minutes from downtown Milwaukee and less than a two-hour drive from state capital Madison, the 93-room Harborview hotel positions guests steps away from Port Washington’s downtown district and attractions, including Whistling Straits Golf Course and the region’s fishing spots. The hotel is owned by Eric Lund and is managed by S & L Hospitality.
- The Crossroads Hotel – Newburgh: Situated approximately two hours from downtown Manhattan in the heart of the Hudson Valley, the 124-room Crossroads Hotel is located near the area’s vineyards, orchards and outdoor attractions, including Hudson Highlands State Park and Storm King State Park, as well as Woodbury Common Premium Outlets and Legoland. The hotel is owned by Aims Newburgh Management LLC.
- 17 West Hotel: The 220-room 17 West Hotel is located in the center of Tulsa’s arts and culture scene. The property is also near attractions such as the BOK Center, Tulsa Performing Arts Center, Oklahoma Jazz Hall of Fame and the Blue Dome District. The hotel is owned by OHT IV LLC. and managed by O’Reilly Hospitality Management LLC., which also has ownership interest in the Yellowstone Valley Lodge, an Ascend Collection member, as well as five Cambria hotels.
In the coming months, Ascend also plans to open hotels in more popular destinations, including Orlando and Las Vegas.
“Along with continuing to welcome new franchisees to the brand family, we’re incredibly proud to see so many existing Choice owners look for opportunities with the Ascend Hotel Collection following their success with other Choice brands,” said Mark Shalala, SVP, franchise development, upscale brands, Choice Hotels. “Since the brand’s inception, we’ve been committed to helping hoteliers take their upscale properties to the next level by expanding their global reach through our robust distribution channels, award-winning loyalty program and industry-leading technology—all while enabling them to retain their local identity and charm. It’s just one of the reasons, more than a decade later, Ascend remains the industry’s largest soft brand, and why guests and owners love this proven product.”