Apple Leisure Group Grows Inventory, Nearly 9K Rooms Under Development

NEWTOWN SQUARE, PA—Apple Leisure Group (ALG) has signed six new resort management deals through its affiliated brand AMResorts and celebrated the opening of its first property in Spain.

The AMResorts collection of brands currently features 66 all-inclusive resorts in its portfolio with an additional 23 branded properties, representing nearly 9,000 rooms, in various stages of development. This sizable development pipeline will increase AMResorts’ available room inventory by 40%, supporting ALG’s expansion strategies.

AMResorts has continued its global expansion, with six new resort brand management contracts under four of its brands, across several markets including Mexico and the Caribbean:

  • Breathless Cancun Resort & Spa (Cancun, Mexico): 429 rooms
  • Dreams Curacao Resort, Spa & Casino (Curacao): 286 rooms
  • Dreams Macao Beach Punta Cana  (Dominican Republic): 500 rooms
  • Dreams Acapulco Resort & Spa (Acapulco, Mexico): 605 rooms
  • Now Emerald Cancun (Cancun, Mexico): 427 rooms
  • Sunscape Akumal Beach Resort & Spa (Riviera Maya, Mexico): 360 rooms

The new deals mark several major accomplishments for the company, including the first Dreams Resorts & Spas-branded properties in Macao Beach and Acapulco, as well as the first Sunscape-branded property in the Riviera Maya region of Mexico.

“Mexico and the Caribbean remain the backbone of our portfolio. Both regions exhibit solid market fundamentals, with the Caribbean Tourism Organization’s latest arrival report showing that 20 Caribbean destinations have already reported considerable growth in 2019,” said Javier Coll, EVP and chief strategy officer of ALG. “These positive market conditions, combined with ALG’s unmatched network, give us great confidence in both the short- and long-term potential for the region.”

Following the 2018 kick-off, ALG continues to strengthen its European presence, celebrating the grand opening of Secrets Mallorca Villamil Resort & Spa, AMResorts’ first Secrets-branded property in Spain.

“Secrets Mallorca Villamil is proof of just how serious we are about our European growth. This new property not only sets the standard for future AMResorts branded properties throughout Europe, but also raises the bar for the region’s all-inclusive sector,” said Javier Aguila, president of ALG’s European Division.

Out of the nearly 9,000 rooms in the development pipeline, AMResorts plans on delivering more than 2,500 rooms by the close of 2019. This momentum will continue into 2020, with the openings of Secrets St. Martin Resort & Spa and Dreams Macao Beach Punta Cana, both scheduled for the first half of the year.