Aperture Hotels grows leadership team in first year

Aperture Hotels, a hospitality management provider specializing in premium lifestyle, compact full-service, select-service and extended-stay hotels, has grown its leadership team, and added 12 hotels to its portfolio over the past 12 months.

Located from Florida to California, the 12 new properties are comprised of Hilton-, Marriott- and IHG-branded hotels, as well as some independent flags.

“We have enjoyed strong, steady growth over the past 12 months and plan to continue this trajectory moving forward,” said Charles Oswald, president/CEO, Aperture Hotels. “Our pipeline remains robust, and we are on track to announce another new deal in the next few days.”

The new hotels include the Hotel Spero – San Francisco and Clair Tappaan Lodge – Lake Tahoe Area, in addition to a Voco soft-brand conversion, four Hampton Inns, two Holiday Inn Express hotels, a Fairfield Inn, a Tru and other independents.

“The hotels greatly expand our geographic reach, with a half dozen in Tennessee, two in Texas, two in California and one each in Florida and Wisconsin,” Oswald added. “This creates greater economies of scale for our owners, as well as the ability to share relevant best market practices for our regional and general managers, all ultimately providing better financial results and stronger guest satisfaction scores. We continue to target leisure-oriented, lifestyle and historic hotels in the upper-upscale segment.”

Last year was a good year for portfolio growth, market share gains (+3% RGI), profit margins (+5%), guest experience gains (+36% in brand top quartile ranking) and improvement to employee engagement and retention (+18%), the company reported.
To accommodate its growth and drive operational execution, Aperture added multiple corporate executives over the past year.

With 25 years of hospitality revenue expertise, Sarah Garcia was appointed SVP, commercial strategy. She most recently was chief sales officer with Terrapin Hospitality, which was sold to Aimbridge Hotels in December 2022. Prior to that, she worked with Interstate Hotels & Resorts (corporate VP, sales), Shamin Hospitality (VP, sales) and Noble Investment Group (regional director of sales).

Alyssa Quezada was named VP, commercial strategy. An 11-year hospitality veteran, she began her career with K Partners Hospitality, working as a front desk agent at the Courtyard by Marriott SeaWorld San Antonio. She held multiple roles within the company through multiple ownership changes, including catering sales manager, dual group sales, director of sales and regional VP, sales.

Taylor Hall was named VP, operations. Prior to joining the company, she was GM of the SpringHill Suites by Marriott Navarre Beach resort owned by Mission Hill Hospitality. Throughout her career, she has held a series of increasingly important, property-level management roles, including director of food and beverage at various full-service Marriott properties, the company reports.

Andrew Reichert was named SVP, hotel accounting. An industry accounting expert of more than 20 years, he has worked at Starwood- and Omni-branded resorts with both spa and country club membership components. Most recently, he served as corporate director, finance with Atrium Hospitality, where he co-built the management company’s accounting team after the company relocated its operations headquarters cross-country. During his career, Reichert worked in each accounting discipline at the property level, including IT support and systems administration.

Christina Hollis was named regional director, operations. With nearly 15 years of hotel property-level experience, she has been with Aperture since 2022 as GM of the Hampton Inn & Suites Murfreesboro in Tennessee. She has held similar positions with Crestline Hotels & Resorts and H&W Management.

“We have been extremely fortunate to compile a phenomenal team of experts with more than 600 hotels worth of combined hospitality operations experience,” Oswald noted.  “Our latest moves greatly expand our commercial strategy, accounting and property-level operational capabilities. Sarah, Alyssa, Taylor, Andrew and Christina are at the top of their individual fields, and we look forward to their direction as we continue our nationwide growth plans.”

He added, “We also take great pride in the fact that we have built a female-majority team across the entire company, and not just at the ground level, but also at the leadership level. That means our VPs, directors and above exceeds 50% women, as well as our corporate back-office support team, general managers and our entire employee base. Who else can say that? Numerous studies have proven that more diverse leadership results in stronger financial results and an overall stronger, more inclusive work environment. Our team is further proof, and we look forward to reaping the rewards going forward.”