Anagram Ventures Names VP of Real Estate; More People on the Move

NATIONAL REPORT—Investment firm Anagram Ventures has a new VP of real estate, while Rosewood and Red Roof have also added to their executive teams. Here’s a look:

Anagram Ventures Taps Jacobs as VP of Real Estate
Anagram Ventures, a private, independently owned hospitality-focused investment firm, has appointed Taylor Jacobs as VP of real estate.

According to the company, Jacobs joins its executive team with a goal to support the creation of stakeholder value through a nuanced understanding of market trends, consumer needs and property valuations. His responsibilities include sourcing real estate investments for the firm; driving development and execution of new strategic initiatives; raising capital; and overseeing asset and fund management for the firm’s hospitality-related investments and clients.

Jacobs previously served as VP of investments for NewcrestImage, where he developed multiple ground-up hotel projects in high-barrier-to-entry markets, including an AC Hotel by Marriott and other brands by Hyatt and Hilton. Prior to that role, he held positions with RLJ Lodging Trust, where he supported the acquisitions and portfolio analysis team, and with Accenture, a management consulting firm, where his specialty was digital products. He has also worked in hotel operations at properties across Mexico and Spain.

Rosewood Hotel Group Promotes Mintz
Rosewood Hotel Group has promoted Jared Mintz from director of group sales at Rosewood Miramar Beach, Rosewood Hotels & Resorts’ ultra-luxury property in Southern California, to director of global sales for the group. In his new role, Mintz will be responsible for identifying innovative partnership opportunities, increasing brand awareness, driving sales and developing strategies for long-term success with group customers. His primary focus will be on West Coast group and corporate client acquisition, as well as entertainment accounts across the U.S.

Mintz has nearly 20 years of comprehensive sales experience in the luxury hospitality industry. Most recently, in his three-year tenure at Rosewood Miramar Beach, Mintz assumed a critical role on the property’s preopening team, contributing to its launch in March 2019. He personally developed an interactive familiarization trip program to introduce the new resort to group clients and worked with the brand’s global sales office to generate and support business opportunities for the property. 

Prior to joining Rosewood in 2017, Mintz served as director of convention sales at Alon Las Vegas, a start-up luxury hospitality company. He had previously spent nearly six years with Mandarin Oriental, Las Vegas as the associate director of sales and the senior sales manager for group, entertainment and corporate bookings. Additional career highlights include seven years with Four Seasons Hotels & Resorts at the brand’s properties in Beverly Hills and Las Vegas. 

Red Roof Names Cisneros SVP, Revenue Generation
Alex J. Cisneros has joined Red Roof as SVP, revenue generation. As leader of the revenue management and analytics teams, he is charged with helping to grow revenue and evolving the infrastructure to better support brand strategies.  His knowledge across the industry and technical skills enhances Red Roof’s yield management strategies and advanced data analytics capabilities, according to the company.

Prior to joining Red Roof, Cisneros was VP of revenue generation and distribution for Wyndham Destinations.  In this role, he was responsible for North America’s end-to-end revenue generation process, which included revenue management, marketing, analytics, customer experience and distribution. He was also key in transforming Wyndham Destinations from a product-centric to customer-centric organization.  

Cisneros also worked for New Jersey Transit, where he gained extensive operations research and analytical experience and implemented logistics and demand forecasting solutions. Prior to NJ Transit, he worked at Delta Services Group and AT&T, where he provided consulting services on demand planning, pricing analysis, operations research, customer experience and consumer analytics.