Amadeus launches leisure travel platform

Amadeus has launched Amadeus Leisure Connect, which unifies three complementary products: Private Agreements, Amadeus Value Hotels and the Amadeus Travel Platform to deliver a connected traveler experience, more personalization and an optimized distribution strategy for leisure travel sellers.

The Leisure Connect portfolio streamlines hotel content distribution by connecting hoteliers and travel sellers throughout the booking process and eliminates the need for multiple content provider integrations, according to the company. Travel sellers have access to enhanced data sharing and revenue management, while hotels benefit from enhanced customer experiences.

The components of Leisure Connect for travel sellers:

  • Travel sellers can use the Private Agreements solution to access real-time rates, availability, and inventory for their directly contracted hotels worldwide. Beyond enhancing the customer experience, travel sellers are able to upsell additional services and personalize their offerings with room preferences, flexible dining, spa and fitness options, additional activities and experiences to maximize returns.
  • Amadeus Value Hotels equips leisure travel sellers with a range of exclusive prepaid net rates and allows sellers to set their selling prices to optimize revenue. There are more than 600,000 properties within the Amadeus Value Hotels program.
  • These solutions are supported by the centralized Amadeus Travel Platform, which streamlines the overall booking experience.

Leisure Connect also allows hotels to improve their control over distribution, manage inventory, optimize pricing strategies and ensure rate parity. From hosting content to handling payments and providing innovative analytics, it offers what hoteliers need to attract the leisure traveler, according to the company.

Mirja Sickel, VP, hospitality distribution, Amadeus, said, “The key concept behind the launch of Amadeus Leisure Connect is ‘hotel selling made simple’. Our aim is to leverage our experience and continued investment in innovation to make global leisure hotel distribution easy, directly connecting hoteliers and travel sellers and empowering them to optimize their distribution revenues. By expanding our services in the realm of leisure travel, we will be better able to serve the evolving needs of today’s travelers.”