Aimbridge Hospitality has appointed industry veteran Aly El-Bassuni as divisional president, enhanced select service.
“I believe [Aly will] play a key role in our vision to set a new standard in hospitality,” said Mark Tamis, Aimbridge Hospitality’s president, global operations. “Aly is a people-first leader whose values and leadership style are a perfect fit with our culture, while his diverse industry experience, operational know-how and brand prowess will immediately add value for our owners and associates and be a huge asset to Aimbridge as we continue to push operational excellence throughout our organization.”
El-Bassuni brings more than 20 years of franchise and brand operations experience.. As COO-Americas for Radisson Hotel Group, he was responsible for more than 600 franchised and managed hotel operations for the company’s seven brands with direct management of brand leadership, owner relations and guest experience.
In addition to his time at Radisson, he previously served as VP, brand operations at Wyndham Worldwide, leading the strategic direction; net unit and room growth; financial and operations management; and brand positioning for several brands during his tenure.
Most recently, he led an experiential and digital transformation within the student housing space, launching and scaling a new, high-growth student housing brand and operator called Yugo as its global CEO.
“Aimbridge Hospitality continues to flourish as a world-class organization, and to be a part of helping shape the future direction of the company is an exciting proposition,” El-Bassuni said. “I look forward to helping fuel growth by finding breakthrough opportunities to deliver innovation and benefits to our enhanced select-service division associates, guests and owners.”
