Hospitality data and analytics company Amaze Insights has signed a multiyear agreement with Aimbridge Hospitality aimed at enhancing and streamlining insights and reporting across all Aimbridge-managed hotels.
Continuing to build best-in-class, in-house data and analytics capabilities while also leveraging outside experts to bolster insights is a critical focus for Aimbridge, the company reports. Given the breadth of property types, brands and independent hotels that Aimbridge operates, data is often siloed across multiple management systems. With the addition of the comprehensive suite of tools offered by Amaze Insights, the company can further unify data across systems and insights into actionable guidance and plans that drive efficiencies, maximize revenue and elevate the guest experience, it reports.
“Now more than ever, technology is playing an increasingly critical role in every aspect of business, including hospitality,” said Nick Horgan, chief commercial officer, Amaze Insights. “We are thrilled to join forces with Aimbridge Hospitality, a renowned industry leader who recognizes data as the cornerstone of transformation and shares our commitment to technological innovation. By integrating our analytics platform into Aimbridge’s extensive network of hotels, we will revolutionize how hospitality data is analyzed, enabling smarter decision-making and driving tangible results.”
Andrew Rubinacci, EVP, revenue strategy, Aimbridge, added, “A vital aspect of Aimbridge’s ongoing success is our ability to deliver financial results and achieve growth goals on behalf of our owners and brand partners. Our partnership with Amaze is an investment in the technologies needed to elevate every aspect of our management capabilities with the ultimate goal of identifying additional revenue opportunities, maximizing profits and optimizing our unmatched resources to continue to lead the industry.”
Initial implementation of the Amaze Insights’ analytics will touch more than 1,200 Aimbridge-managed properties across the U.S., Canada, Mexico, the Caribbean and Europe, and provide a single-pane view for analyzing data, including the ability to segment data by region, hotel owner, individual property-level and more. The platform will provide real-time performance metrics, demand forecasting, market insights and other critical analytics.