Aimbridge Hospitality has launched its Global Sales Office, unifying its regional sales operations under a single global structure designed to drive greater connectivity and leverage scale across the company’s portfolio.
This unification brings together the company’s sales teams across the U.S., Latin America (LATAM), Europe, the Middle East and Africa (EMEA) and its all-inclusive division under one coordinated structure and Salesforce platform. While regional teams and property-level support remain unchanged, the new organization enables a more strategic approach to managing global customer relationships and demand, according to the company. This capability is a critical component of Aimbridge’s integrated commercial platform, which unites sales, marketing and revenue management to deliver measurable results for owners.
“The launch of our Global Sales Office represents a significant step forward in how we support our owners, allowing us to leverage the scale of our global portfolio while maintaining the local relationships and market knowledge that drive results,” said Allison Handy, chief commercial officer, Aimbridge Hospitality. “By connecting our teams, systems and expertise across regions, we are creating a stronger foundation for long-term growth and enhanced revenue opportunities for our owners.”
Aimbridge plans to launch with a focused set of global accounts and multi-region relationships, each managed by a single designated seller. The company is also expanding its vertical expertise in areas including corporate travel, group travel, third-party intermediaries and other priority segments, ensuring that knowledge and best practices are shared globally rather than concentrated in a single market. The program is designed to scale as global account relationships deepen and the model matures.
Handy continued, “This new structure provides greater transparency for owners and accountability across their assets. Aimbridge can now measure an account’s full revenue potential across all regions in a single platform, identify where incremental opportunity exists and deliver standardized cross-region reporting with clearer visibility into global account activity at the property level.”
