Aimbridge adds first U.S. property to all-inclusive portfolio

Aimbridge Hospitality has added the first U.S. property to its All-Inclusive Division: the voco Sandpiper All-Inclusive Resort by IHG, located in Port St. Lucie on Florida’s Treasure Coast.

Owned by Sandpiper Bay Resort Holdings LLC, led by Feenix Venture Partners and Ghost Tree Partners, voco Sandpiper All-Inclusive Resort is undergoing a $50 million capital improvement plan and transitioning to the voco hotels brand. The first phase of the renovation is on track for an early 2026 completion.

“Adding the voco Sandpiper All-Inclusive Resort highlights the value of Aimbridge’s differentiated platform and guest-centric approach in the all-inclusive segment,” said Craig S. Smith, CEO, Aimbridge Hospitality. “This exceptionally well-located destination along Florida’s Treasure Coast is poised to benefit from a thoughtfully executed capital improvement plan, refreshed branding and strong consumer demand for experience-driven all-inclusive resorts. We are confident we will deliver the high standards of performance and guest satisfaction that owners expect.”

As the brand’s first such property to open in the Americas, voco Sandpiper All-Inclusive Resort will offer meals, drinks, activities and daily programming, bundled into one price. The transformed property will feature refreshed guestrooms and suites, along with an elevated food and beverage program spanning more than six new concepts, supported by Aimbridge’s Taste & Theory group.

Located about 50 miles north of Palm Beach and within two hours of four major international airports, the renovated resort will also feature an expanded sports and recreational program, including an arcade, activities center, a fitness center, water sports activities and a full-service marina. Guests will enjoy pickleball, tennis, soccer and other recreational sports provided by RPS Academy, a high-performance sports academy located adjacent to the property. Other major upgrades include multiple pools and expanded meeting/conference space.

“Our vision for voco Sandpiper All-Inclusive Resort is to create a premier all-inclusive destination in the U.S. that sets a new standard for guest experiences,” said Keith Lee, managing member, Sandpiper Bay Resort Holdings LLC. “Partnering with voco hotels and Aimbridge gives us the brand distinction and operational expertise to deliver on that vision, combining the ease and convenience of all-inclusive with upscale amenities and service that drive performance and loyalty for years to come.”

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