Actabl has opened early access to a new program in which its engineers work alongside hotel companies to build custom data, analytics and AI solutions on top of the Actabl platform. It brings an embedded engineering model to the hotel industry, proven by Palantir and now adopted by OpenAI and Anthropic.
Actabl’s products already power how hotel companies run, backed by the teams who support them every day. Forward-deployed engineering goes a step further, placing Actabl engineers inside a company to build solutions that meet each customer’s unique needs beyond what off-the-shelf solutions would ever be able to provide. And because Actabl built and normalized the hotel company’s data in the first place, its engineers skip the long ramp-up that custom work usually requires and start driving value sooner.
“80% of how a hotel operates looks the same from one company to the next,” said Steven Moore, CEO, Actabl. “The other 20% is what makes each business distinct, and it is where innovative hotel leaders most want to build something that gives them a unique advantage.”
Actabl already unifies financial, labor, service and asset data from ProfitSword, Hotel Effectiveness, Alice and Transcendent into a single platform. This program extends that foundation, according to the company. Actabl engineers work with a hotel company’s team to build custom solutions on the data Actabl already manages, from advanced analytics to AI-powered workflows. Early engagements may include everything from helping a company build the data warehouse foundation necessary to become an AI-native operation to transforming how it engages with and operationalizes its data to leverage the speed, quality and efficiency AI can offer.
“Our platform gives hotel companies a single source of truth for their data,” said Joseph Benjamin, chief technology officer, Actabl. “What customers tell us is that they also have problems unique to their business that no product solves out of the box. That is where this comes in. We spent years aggregating and normalizing this data, so when a hotel company wants to build something custom on top of it, no one can move faster than the team that built the foundation.”
Actabl is opening up the program to hotel owners and managers interested in working together to build the AI foundation and AI solutions unique to their businesses. The program will begin with a discovery process to assess the right fit and strategy to move forward.
“The best hotel companies are not waiting for the future of AI to arrive,” said Moore. “They are building it now. We want to be the partner they build it with.”
