For the first quarter ended March 31, Accor Group reported a 19% increase in RevPAR vs. the same period of 2019. Revenue for the quarter was up 54% vs. the same quarter last year.
“In first-quarter 2023, Accor once again stepped-up business growth across all regions and in its two divisions: premium, midscale and economy; and luxury & lifestyle,” said Sébastien Bazin, chairman/CEO, Accor. “These excellent performances were driven in particular by the strong rebound in Asia, good price levels and increased occupancy rates. They reflect the attractiveness of our brands, the commitment of our teams and an ever-greater desire for travel and adventure on the part of our guests. Given this highly positive start of the year, we have revised our 2023 guidance upwards, with double-digit RevPAR growth versus 2022.”
The first quarter of 2023 demonstrated once again the robustness of the business recovery, quarter after quarter, according to the company. This further acceleration in RevPAR (up 19% compared with first-quarter 2019) notably reflects the rebound of hotels in Asia following the lifting of the strict zero-COVID policy in China in late 2022. All the other regions also contributed to maintaining business activity at a substantially higher level than before the crisis.
The underlying dynamics observed in previous quarters remained in place, with average prices still high and sequentially improving occupancy rate but slightly lower than in 2019.
In first-quarter 2023, Accor opened 36 hotels (around 4,400 rooms), and has achieved net network growth of 2.9% in the last 12 months. At the end of March, the group had a hotel portfolio of 800,321 rooms (5,444 hotels) and a pipeline of around 214,000 rooms (1,241 hotels).
Accor reported first-quarter 2023 revenue of 1.139 billion euros ($1.256 billion), up 54% like-for-like (LFL) versus Q1 2022. By activity, this growth breaks down into a 71% increase for Management & Franchise (M&F), a 60% increase for Services to Owners, and a 37% increase for Hotel Assets and Other.
By division (excluding Holding & Intercos), 681 million euros ($750.9 million) of revenue was generated by the Premium, Midscale and Economy division, up 62% LFL compared with first-quarter 2022, and 477 million euros ($525.9 million) by Luxury & Lifestyle, up 52% LFL.
Scope effects (acquisitions and disposals) made a positive contribution of 59 million euros ($65.1 million), owing primarily to the takeover of Paris Society.
Management & Franchise (M&F) revenue
The Management & Franchise business activity, i.e., fees collected on the basis of Management and Franchise contracts, generated revenue of 268 million euros ($295.5 million), up 71% LFL compared with first-quarter 2022. The revenue of M&F grew faster than its RevPAR (up 57% from first-quarter 2022) owing to the sharp increase in the incentive fees of hotels under management contracts.
In first-quarter 2023, consolidated RevPAR continued its sequential rise, up 57% compared with first-quarter 2022 (and up 19% vs. first-quarter 2019).
The Premium, Midscale and Economy division grew its RevPAR by 60% relative to first-quarter 2022, fueled by occupancy recovery on top of continued strong pricing power.
Europe North Africa (ENA) region reported a 54% increase in RevPAR compared with first-quarter 2022.
- RevPAR remained solid in France, which accounts for 46% of room revenue of the region, bolstered in particular by the return of international guests to Paris. The strikes, notably in March, did not have a significant impact.
- The U.K., 13% of room revenue of the region, achieved remarkable RevPAR growth, also thanks to the recovery of tourism in the capital.
- RevPAR in Germany, 13% of room revenue of the region, has remained deteriorated since November 2022, reflecting the seasonal nature of trade fairs and congresses. But the improvement relative to first-quarter 2022 is significant, as the country lifted its health restrictions only in April 2022.
The Middle East Asia-Pacific region reported a 69% increase in RevPAR compared with first-quarter 2022, taking advantage of the considerable rebound in activity in Asia.
- Business activity held up well overall in the Middle East, accounting for 27% of room revenue of the region. The robust recovery in religious pilgrimages to holy cities in Saudi Arabia offset the sequential slowdown relating to the Soccer World Cup in Qatar.
- Business activity in the Pacific, accounting for 28% of room revenue of the region, was comparable with the last three quarters, with powerful momentum in leisure destinations driven by prices.
- Southeast Asia, accounting for 27% of room revenue of the region, benefited from the return of international travelers, notably to Thailand and Indonesia.
- Business has recovered particularly strongly in China since the Chinese New Year at the end of January, accounting for 18% of room revenue of the region. Considerable improvement potential remains for returning to the business levels of 2019.
The Americas region, which mainly reflects the performances of Brazil (64% of room revenue of the region) for the Premium, Midscale and Economy division, maintained solid business activity levels, with RevPAR up 49% from first-quarter 2022. With the region having returned to 2019 levels in early 2022, the base effect is less favorable.
The Luxury & Lifestyle division posted a 50% increase in RevPAR relative to first-quarter 2022. While price was the driving force for the recovery in 2022, occupancy increase is now pulling up the performance. As the recovery was swifter for this division than the rest of the portfolio, RevPAR growth is impacted by a less favorable base effect.
- Luxury, accounting for 78% of room revenue of the division, saw its RevPAR grow by 55% compared with first-quarter 2022. The increase was driven primarily by a year-on-year increase in the occupancy rate, but improvement potential remains in this respect as the occupancy rate remains 6 percentage points lower than in 2019.
- Lifestyle RevPAR increased by 33% compared with first-quarter 2022. The weaker performance of the Lifestyle segment solely reflects a less favorable base effect as it was the segment to stage the most substantial recovery at the end of the crisis.
Services to Owners revenue
The revenue of Services to Owners, which includes the Sales, Marketing, Distribution and Loyalty activities, as well as shared services and the repayment of hotel payroll costs, came out at 578 million euros ($637.4 million) in first-quarter 2023, up 60% LFL year-on-year. This increase was consistent with the activity level reflected in RevPAR growth.
Hotel Assets & Other revenue
Hotel Assets & Other revenue totaled 311 million euros ($342.9 million), for a 37% LFL increase on first-quarter 2022. Strongly linked to business in Australia, this segment had benefited from the more rapid recovery of activities linked to leisure tourism demand on the country’s northeast coast, home to most of the group’s Strata activities (for example, room and apartment distribution and property management). As such, the base effect was less favorable for this business segment.
As reported, the 56% increase in revenue reflects the consolidation of Paris Society business (premium restaurants and events management) since the end of 2022.
At end-March 2023, this segment, which includes owned and leased hotels, comprised 113 hotels and 22,349 rooms.
Based on first-quarter activity and bookings for the coming months, the group now expects double-digit RevPAR growth for 2023 vs 2022, up from its previous +5% to +9% guidance.