San Francisco will become the first destination in the U.S. for one of Accor’s newest brands, the Handwritten Collection. Owned and operated by San Francisco-based Frame Ventures, Hotel Stratford is a European-style boutique property set against the backdrop of Union Square on the Powell Street cable car line. The property becomes Accor’s third hotel in San Francisco, joining the Fairmont properties atop Nob Hill and at Ghirardelli Square.
“The arrival of the first Handwritten Collection hotel in the U.S. underpins our expansion strategy throughout the Americas; to introduce brands and hotels that respond to the needs and wants of travelers today,” said Abel Castro, chief development officer, Accor Americas – premium, midscale & economy. “San Francisco is one of the most visited cities in the country and is undergoing strong economic recovery. We are proud to partner with Frame Ventures to add this iconic address to our network, under the quickly expanding Handwritten Collection—a brand that responds to the desire of travelers seeking one-of-a-kind experiences. We know that Handwritten Collection will resonate both with domestic and international guests in the U.S. and look forward to debuting the brand’s first address here.”
Hotel Stratford San Francisco, Handwritten Collection was built in 1910 and has recently undergone a multimillion-dollar refurbishment. Upon entering the 94-room hotel, guests enter a lobby with warm wooden paneling, marble counters and intuitive self-check-in technology.
Navé, a new European-style lively café/bar, designed by San Francisco architecture and interior design firm MODO, is set to debut this summer. In alignment with Accor’s sustainability commitments, the hotel has eliminated single-use plastic throughout the guest experience and many of its operating supplies are made from recycled materials.
“Hotel Stratford brings a modern vibe to its historic location at Union Square, fully capturing the spirit of the city and making it a perfect match for the Handwritten Collection brand,” said Chris Lehman, partner, Frame Ventures. “We are equally excited about joining Accor, with its world-renowned reputation and global network. With a new brand and a freshly styled café & bar, we are confident Hotel Stratford will absolutely shine with a new level of hospitality.”
