AAHOA rebrands, repositions event series

AAHOA has rebranded and repositioned of its event series, Regional Conferences & Trade Shows, to Hotel Owners Conferences & Trade Shows.

The redefined event series will focus on connecting America’s hotel owners with the products and services they need to run their businesses, encourage more networking and idea-sharing, and create opportunities to engage with elected officials to gain insights and build relationships that enact positive change in the industry, according to the association.

“Over the years, AAHOA has realized great success in its regional conference series, and our strategic rebrand of these pivotal events reinforces AAHOA’s commitment to excellence, innovation, and new ways of thinking,” said Miraj S. Patel, chairman, AAHOA. “As a leadership team, we’re looking at everything we do at AAHOA, asking ourselves, ‘How can we make this better, and how can we better serve the needs of the AAHOA community?’ This repositioning is just one example of how we’re looking to drive our industry’s innovation and progress. This event series is crucial to our members’ success, and we’re excited to bring them an elevated experience this year.”

Last year, AAHOA welcomed nearly 5,000 hoteliers to 25 Regional Conferences & Trade Shows. These industry gatherings served as “vibrant hubs of learning, networking and inspiration,” featuring more than 30 guest speakers, elected officials, members of Congress and leaders from state association partners.

As part of the rebrand, the events will now include a focus on women and young professionals. Through initiatives such as HerOwnership and HYPE (Helping Young Professionals Evolve) roundtables, AAHOA aims to provide a platform for industry leaders to connect, collaborate and inspire positive change, moving the needle forward for women and our next generation of leaders.

“As the foremost voice of hotel owners in the nation, AAHOA’s strategic rebrand reinforces our unique position as the leading voice of hotel owners and decision-makers in the industry,” said Laura Lee Blake, president/CEO, AAHOA. “By realigning our regional conferences as Hotel Owners Conferences & Trade Shows, we are reaffirming our commitment to serving as a primary industry connector for entrepreneurs, vendors, and industry stakeholders. This strategic repositioning is just one way that we are elevating our membership offerings to drive more value and to continue AAHOA’s unmatched leadership in bringing the industry together.”