After undergoing an extensive 18-month $137-million revitalization, The Carlton Tower Jumeirah has opened in the heart of London’s fashionable Knightsbridge district with a design inspired by its location.
“The hotel’s location naturally plays an extremely important role in the overall feel of the hotel,” said Aaron Kaupp, regional VP, Northern Europe, Jumeirah Group/GM of the property. “Before our guests arrive, our address in Knightsbridge and our position overlooking the world-class shopping destination Sloane St. informs them that they will be staying in an important property of distinction, a prestigious London base. Once they have settled into their room or suite they will have the joy of stepping on to their balcony and surveying either the rooftops of Belgravia, the leafy expanse of Cadogan Gardens or even to the furthest reaches of the city on our higher floors, they will truly know and feel they have arrived in one of the world’s great cities.”
Previously known as Jumeirah Carlton Tower, the property launches under a new name to reflect the significance of the most extensive transformation in all its history. Originally designed 60 years ago by Henry End, also responsible for the interiors of New York’s Plaza Hotel, the five-star property was redesigned by 1508 London to cater to a new generation of discerning guests. While respecting the building’s original, clean modernist style, the esteemed design studio layered an eclectic mix inspired by the architecture of surrounding mansion blocks and homes with soft curved edges, pops of bright color and organic inspired forms throughout.
“Surveying inwards, be it the public spaces or their room, the guest will notice the design draws on the modernist principals of the building and the garden square which it overlooks, enjoying our classic contemporary style that is softened by a material palette inspired by the gardens,” he said.
The revitalization includes a new foyer and reception, health club and spa with London’s largest naturally lit swimming pool, flagship restaurant, lobby bar and lounge, ballroom and meeting rooms. A total of 186 new bedrooms and suites, reduced from a previous 216, now offer more space and natural light, with 87 of the rooms also featuring balconies with spectacular views of the city. Stars and socialites from all over the world can take advantage of the Royal Suite, the hotel’s new and most exclusive residence featuring three bedrooms with the option to privatize the entire floor.
Kaupp said that the redesign of The Peak Fitness Club & Spa is his favorite. “We have comprehensively redesigned The Peak with new treatment rooms created in our spa on the hotel’s second floor where guests will also find London’s largest hotel swimming pool with natural daylight,” he said. “New poolside cabanas have been installed and the design is airy and light-filled, as well as elegant. On the ninth floor, the large fitness space offers studio classes and a gym which overlooks The Peak’s double-height cafe with breathtaking panoramic views across the capital. In both of these spaces you truly feel part of the amazing cosmopolitan city that is London.”
