My Place Hotels of America, an affiliated company of The Rivett Organization, has introduced Stay Rewarded Member Rates, a new benefit saving loyalty members on direct bookings.
“At My Place Hotels, we believe loyalty should be recognized in meaningful ways,” said Stacey Bebo, VP, guest loyalty and engagement, My Place Hotels. “Member Rates are about rewarding guests not just for staying with us, but for choosing us time and time again. We want every guest who books direct to feel appreciated, rewarded and right at home—starting with instant savings on their next stay.”
Member Rates are available now at My Place locations nationwide. They join the existing Stay Rewarded program, which offers points on qualified stays, extra earnings on pet stays through My Pet Points, access to exclusive offers, redemption for a variety of eGift cards and early check-in or late checkout when available.
Beyond guest savings, the new benefit also addresses several challenges facing franchisees today:
- Reducing reliance on online travel agencies (OTAs) and associated commission costs by incentivizing guests to book direct.
- Increasing loyalty enrollment and guest retention through immediate value and long-term rewards.
- Boosting price competitiveness against OTAs.
- Strengthening the perceived value of loyalty by pairing instant savings with points and rewards.
“Direct bookings are the lifeblood of a healthy hotel, and at My Place Hotels, we’re committed to giving our franchisees every advantage in driving more,” said Jeff Thomas, VP, marketing, My Place Hotels. “Member Rates put a powerful tool in our owners’ hands to compete with OTAs; rewarding guests with instant savings, strengthening loyalty over time and keeping more revenue inside the four walls of the hotel.”
Coming soon: My Place Hotels and its parent, The Rivett Organization, are the subject of the cover story of the July issue of Hotel Business.
