Embassy Suites by Hilton Gulf Shores Beach Resort, a full-service resort-style hotel located along Alabama’s white sand beaches, has made its debut. The hotel was developed by Peachtree Group, Woodbine Development Corporation and DD Partners LLC.
“We’re thrilled to open this landmark project in the heart of Gulf Shores,” said Greg Friedman, managing principal/CEO, Peachtree Group. “With its irreplaceable beachfront location, resort-style amenities and vibrant gathering spaces, Embassy Suites Gulf Shores Beach Resort is designed to be a centerpiece for visitors and the community alike.”
For Friedman, the project carries personal meaning. “I spent a lot of summers and school breaks in Orange Beach and Gulf Shores as a child,” he said. “It’s special to come full circle and have a hand in creating a place where more people can enjoy this incredible destination and where locals can benefit from the new restaurants, amenities and gathering spaces.”
The eight-story, all-suite hotel features 257 all-suite guestrooms, most of which offer direct Gulf views. Guests can enjoy a variety of dining, drinks and live entertainment throughout the resort.
The hotel also offers 13,620 sq. ft. of enclosed meeting and pre-function space, anchored by a 7,800-sq.-ft. ballroom. A three-story parking garage and more than 7,600 sq. ft. of retail space, including a Starbucks, complete the property’s offerings.
The hotel’s opening comes as Gulf Shores continues to grow as a top tourism and events destination. Situated near popular attractions like the Hangout Music Festival, National Shrimp Festival and NCAA Beach Volleyball Championships, the hotel offers easy access to Gulf State Park, the Wharf at Orange Beach, championship golf courses and Foley’s Sports Complex.
“Our vision was to create a hotel that adds to the energy and vibrancy of Gulf Shores, a place where visitors can relax, celebrate and experience everything the destination has to offer,” Friedman said. “We believe Embassy Suites Gulf Shores will quickly become a favorite for both leisure travelers and the meetings and events community.”
The hotel is managed by Peachtree Group’s hospitality division.
“We’re honored to welcome guests to Embassy Suites Gulf Shores Beach Resort and grateful to be part of this welcoming community,” said Adam Bailey, GM, Embassy Suites Gulf Shores. “From thoughtful design and resort-style amenities to the beachfront location, every detail of the hotel reflects the spirit of Gulf Shores. We’re pleased to offer an experience unavailable anywhere else on Alabama’s coast.”
