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AHLA survey: Rising costs, staffing issues remain top owner concerns

39% of respondents expect 2026 demand to remain relatively stable
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AHLA State of the Industry: Improved opportunity in 2026

Hotels generated $85.1 billion in taxes in 2025; up $1.7 billion from 2024
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Promise Hotels CFO testifies before Congress on AHLA’s behalf

Tina Patel spotlights local ownership, job growth and need for clear, consistent franchisee rules
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Liam Brown named AHLA Board chair

New members added to board and executive committee
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