Pure Wellness, a provider of turnkey wellness premium rooms, has expanded its partnership with Atrium Hospitality. The deepened alignment will add approximately 70 new properties to the Pure Wellness portfolio spanning a variety of hotel brands including Hilton, Marriott, IHG and Wyndham, among others. Over the coming months, 32 hotels (360 rooms) will be converted, with an additional 36 hotels (365 rooms) set to join the portfolio in 2024—bringing the total number of Pure Rooms to 874.
“We couldn’t be more excited to take this next step with award-winning Atrium Hospitality, growing our presence from just 11 of Atrium’s hotels to a much broader range of the company’s hotel management portfolio,” said Haley Payne, head of commercial, Pure Wellness. “The addition of these new locations will allow us to benefit a larger audience with a greater footprint, enabling the wellness-minded traveler to more easily find a Pure hotel across the U.S. This has been a great partnership over the years, and we are looking forward to this next growth chapter.”
Pure Wellness first began working with Atrium Hospitality in 2011 with the first Pure Room conversions taking place at the Atlanta Marriott Buckhead Hotel & Conference Center and the Westin Southfield Detroit. The Pure Wellness team continued to upgrade rooms to additional properties through 2018, bringing the total number of Atrium hotels to 11.
“We are delighted to partner with Pure Wellness to provide guests with a premium room type and a wellness-focused stay,” said Kimberly Furlong, chief commercial officer, Atrium Hospitality. “Atrium’s enhanced collaboration with Pure Wellness embodies our shared vision of offering guests a whole-room approach to a truly refreshing, relaxing atmosphere that exceeds expectations. Together, we aim to redefine wellness-focused hospitality.”
As part of its commitment to remaining business-driven, Pure Wellness will be launching enhanced revenue reporting for partners in the coming months and will continue to pivot its focus on the wellness-minded traveler.