Moxy Phoenix Downtown has made its debut in the historic Luhrs Building.
PEG Companies (PEG), a vertically integrated commercial real estate investment company, and Dallas-based A.G. Hill Partners purchased the Luhrs Building at the end of 2019. Since that time, the team worked to renovate and convert the building’s interior while preserving the exterior facade. The hotel is managed by PEG Hospitality Group, PEG’s in-house hospitality management division.
The first floor functions as the hotel’s lobby, a bar and a game room, while floors two through nine house the 164 guestrooms. The fitness center is located in the basement, and the top floor continues to function as a law office.
“The Luhrs Building stands in a Qualified Opportunity Zone [QOZ], which underscores PEG’s values of reimagining communities,” said Joe Madera, regional director, operations, PEG Hospitality Group. “As one of the oldest buildings in Downtown Phoenix, this building embodies the youthful nature of Moxy while honoring the history of downtown by becoming an eclectic epicenter.”
All guestrooms are equipped with 55-inch, flat-screen televisions, built-in USB ports and complimentary WiFi. The lobby features a video wall and a 24/7 food and beverage outlet. The property also offers a complimentary welcome cocktail for every guest upon check-in.
Nearby attractions include CityScape, Stand up Live, Copper Blues, The Phoenix Art Museum, Heritage District, The Van Buren, Chase Field and the Footprint Center.
“The Moxy Phoenix Downtown is where we hope to see the community engage with our eccentric communal spaces,” said Madera. “Downtown Phoenix is ripe for something different, and our goal is to create a destination spot for our weekend warriors.”
Jake Bodell of FFKR Architects was the principal architect on the project, while Chris Shook from Flick-Mars was the interior designer.