Marriott International Inc. and MGM Resorts International have revealed an exclusive long-term strategic licensing agreement and the creation of MGM Collection with Marriott Bonvoy, which will launch in October and encompass 17 MGM resorts, representing more than 40,000 rooms in Las Vegas and other cities across the U.S.
Several MGM Collection with Marriott Bonvoy resorts will be available for booking on Marriott’s digital platforms, including Marriott.com and the Marriott Bonvoy mobile app, with all properties expected to be available by the end of the year. These resorts will continue to be available on MGM Resorts’ channels, including MGMRewards.com and the MGM Resorts mobile app.
“This historic, long-term agreement brings together two of the most trusted and iconic brands in hospitality and entertainment,” said Bill Hornbuckle, president/CEO, MGM Resorts. “We’ve seen first-hand the strong demand from Marriott International customers through our existing relationship at The Cosmopolitan of Las Vegas, and this new agreement will enable us to further optimize our overall profitability. We’re thrilled to now scale the relationship and offer Marriott Bonvoy members greater distribution access to our resorts—as well as exclusive event and entertainment opportunities—in Las Vegas and across the U.S.”
Anthony Capuano, president/CEO, Marriott International, said, “We are excited to make MGM Resorts’ incredible properties available on Marriott channels, allowing our members to enjoy Marriott Bonvoy benefits when they stay at MGM Collection with Marriott Bonvoy resorts. We look forward to increasing our global rooms distribution by 2.4% as we grow our presence on the Las Vegas Strip and in other compelling destinations across the U.S.”
The agreement between MGM Resorts and Marriott will also benefit members of both companies’ loyalty programs. Members of MGM Rewards, MGM Resorts’ loyalty platform with more than 40 million members globally, will be eligible to link accounts with Marriott Bonvoy and receive select member benefits. Members of Marriott Bonvoy, Marriott’s loyalty platform with more than 180 million members globally, will be able to earn and redeem points for stays at all MGM Collection with Marriott Bonvoy properties.
Of the 17 MGM resorts that will join MGM Collection with Marriott Bonvoy, four properties will also be affiliated with existing Marriott collection brands: Bellagio Resort & Casino will join The Luxury Collection, ARIA Resort & Casino will join Autograph Collection, Park MGM will become part of Tribute Portfolio and The Cosmopolitan of Las Vegas will continue its affiliation with Autograph Collection.
Eight MGM resorts in Las Vegas will join MGM Collection with Marriott Bonvoy: Vdara Hotel & Spa, MGM Grand Hotel & Casino, NoMad Las Vegas, The Signature at MGM Grand, Mandalay Bay Resort and Casino, New York-New York Hotel & Casino, Luxor Hotel and Casino and Excalibur Hotel & Casino.
Five MGM Resorts in other U.S. locations will also join MGM Collection with Marriott Bonvoy: Borgata (Atlantic City, NJ), Beau Rivage (Biloxi, MS), MGM Grand Detroit, MGM National Harbor (Oxon Hill, MD) and MGM Springfield (Springfield, MA).
Marriott Bonvoy and MGM Rewards will unlock significant benefits and experiences for members of both programs. Marriott Bonvoy members will enjoy benefits at MGM Collection with Marriott Bonvoy resorts and MGM Rewards members will receive certain benefits at Marriott Bonvoy’s global portfolio of more than 8,500 properties, while members of both programs will also be able to exchange MGM Rewards points for Marriott Bonvoy points and vice versa. Marriott Bonvoy Moments, the program providing members access to a number of experiences, will be enhanced by MGM’s culinary, entertainment and sports offerings. More information about linking loyalty accounts, new experiences and other loyalty program benefits will be provided to members of both programs in the coming months.
Marriott International has also entered into a loyalty marketing agreement with BetMGM, MGM Resorts’ online gaming and sports betting joint venture, for Marriott Bonvoy to become BetMGM’s exclusive hospitality loyalty program partner in the U.S. and Canada. Under this agreement, Marriott and BetMGM will collaborate to provide Marriott Bonvoy members opportunities to earn Marriott Bonvoy points on certain BetMGM transactions, and participate in exclusive games, experiences and offers on the BetMGM platform. In addition, BetMGM Rewards members will have the opportunity to exchange BetMGM Rewards points into Marriott Bonvoy points. More information about the collaboration will be available this fall.
Adam Greenblatt, CEO, BetMGM, said, “We couldn’t be more excited to be able to offer Marriott Bonvoy members and our players another suite of incredible perks only found on BetMGM. Our new agreement with Marriott International will create a truly robust rewards program that connects our players and Marriott guests to the full BetMGM omnichannel experience.”
