Nashville saw an uptick in meetings and events in April, growing 38% year-over-year (YOY), according to data from Knowland. Las Vegas continued a steady climb with 22.8% YOY growth.
This data is sourced from Knowland’s sales intelligence platform and designed to help hoteliers protect and grow their revenue base.
Overall meeting volume growth was flat for the industry at a 1.3% increase YOY. The average space used for meetings in the top 25 markets was 3,768 sq. ft., and secondary markets were at 3,684 sq. ft. Average attendees also grew slightly to 133 in the Top 25, while secondary markets averaged 127 attendees.
Nashville was a favorite meeting spot in April, ranking highest growth in the top 25 U.S. markets with an average space use of 3,885 sq ft for 131 average attendees. National associations were the key driver with events such as the Association of Physical Plant Administrators. Below is additional insight into the top industry drivers for the top markets.
- Nashville (+38%): National association, technology, health care, financial/banking and charity/non-profit/social services
- Las Vegas (+22.8%): Technology, national association, wedding, health care and training/education
- New York (+20.2%): Education, financial/banking, health care, technology and travel
- Seattle (+15.2%): National Association, charity/non-profit/social services, technology, education and consulting
- Tampa-St. Petersburg (+11.1%): Wedding, national association, healthcare, financial and manufacturing
Among secondary markets, Louisville, KY-IN saw an uptick of 188% in event bookings, with charity/non-profit as the leading industry driver. The five high-growth secondary markets and top industries were:
- Louisville, KY-IN (188%): Charity/non-profit/social services
- Maui Island, HI (87.1%): Insurance
- Greensboro-Winston Salem, NC (79.7%): Training/education
- Michigan South (78.5%): Charity/non-profit/social services
- Florida Keys (72.8%): Arts/performing arts
