Five key takeaways the reader will learn:
- Who are today’s bleisure travelers and digital nomads, and what are their preferences on the road? Roughly 40% of business travelers extend their business trips for leisure activities, while digital nomads stay roughly 50% more nights than other hotel guests.
- Where are guests viewing content? The largest screen continues to attract the most attention, with 47% of respondents considering live TV a must-have in the hotel guestroom. An estimated 41% of travelers watch live TV every time they stay at a hotel
- Providing streaming in the hotel guestroom remains complex. There are roughly 354 standalone, over-the-top streaming services in today’s marketplace, up from 319 in 2019.
- How can hotels use the guestroom TV as a hub? The guestroom entertainment landscape remains fractured with guests choosing among smartphones, tablets, laptops and the guestroom TV when accessing content.
- How can hotels plan for the future? Live TV remains popular, but 64% of respondents said offering access to “free” streaming services would have a positive impact on guest satisfaction.
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