HB Exclusive: Baywood Hotels partners with eTip

Baywood Hotels has chosen eTip as its partner in offering a digital tipping solution at its properties.

The new solution, powered by eTip and offered through the Visa network, creates a digital tipping experience allowing guests to easily and securely express gratitude to hotel associates. eTip will be available at properties within the Baywood Hotels portfolio—including Hilton, Marriott, IHG and Choice branded hotels.

“We pride ourselves on seeking innovative solutions to best serve the needs of our employees,” said Ryan Lee, COO, Baywood Hotels. “With eTip’s solution, we’re proud to not only modernize a time-honored tradition of allowing guests to express their appreciation, but also thrilled to offer a method for employees to more quickly and efficiently enjoy the benefits of their dedicated work.”

eTip requires no mobile app download or login credentials. All guests need to do is scan a QR code using the camera on their mobile phone, tap the banner that appears on their screen, and then securely tip using their preferred payment method. eTip also offers “tap to tip,” which gives users the ability to pay through an NFC-enabled QR-code. The feature is activated by a user tapping their smartphone on the QR code, automatically opening the profile of the associate or department the guest wishes to tip. Once the guest leaves a tip electronically, associates can quickly receive the tip in their bank account through Visa Direct, eliminating the need to wait for a tip to be paid through the weekly or bi-weekly payroll process.

“We are seeing an increase in market demand for a fast, reliable, and fully digitized tipping experience for hotel guests and employees in the hospitality industry,” said Yanilsa Gonzalez-Ore, SVP, Visa Direct. “eTip now offers a digital tipping solution, enabled by Visa Direct, to Baywood Hotels, helping to modernize that process for their guests and employees.”

Nicolas Cassis, cofounder/CEO, eTip, added, “We’re thrilled Baywood Hotels sees the value in our mission of revolutionizing the 160-year-old cash tradition with digital tipping. Together, we address pain points from every side: the hoteliers, the associates and the guests. We look forward to continuing to offer cutting-edge technology simplifying the guest experience and financial reconciliation while also helping to deliver the high-touch, personalized experience guests have come to expect when they stay at one of these properties.”