Cendyn has revealed its strategic acquisition of PUSHTech, a provider of hotel customer relationship management (CRM) services and marketing automation technology.
PUSHTech is a cloud-based customer data platform (CDP) and CRM platform that offers an integrated solution for the hospitality industry. Built on a modern tech stack, the platform allows users to unify, segment and take control of their databases to increase direct bookings, improve guest loyalty and automate the guest journey using email, SMS, WhatsApp, social media and more.
“By seamlessly integrating PUSHTech’s next-generation technology into Cendyn’s portfolio, we are poised to elevate the industry’s standard for hoteliers seeking to amplify their sales and marketing CRM capabilities,” said Jack Blaha, CEO, Cendyn. “Our customers are centered around their guests, and our mission is to empower them to refine the guest experience through sophisticated technology and services. This acquisition doubles down on that mission.”
Carlos Moncho, CEO, PUSHTech, said, “The combination of Cendyn’s CRM heritage and our technology advancements put us in strong stead to drive CRM innovation for our industry. With a combined focus on driving loyalty and profitable revenue for our customers, we’re excited about the opportunity this acquisition offers to our industry.”
