Aimbridge Hospitality unveiled the Aimbridge Accelerates report, with a look back at successes for the company from 2022 and a look at what’s to come in 2023, at an event during the 2023 Americas Lodging Investment Summit (ALIS), held Jan. 23-25 at the JW Marriott Los Angeles L.A. LIVE.
The report recaps the events that made 2022 a standout year for the hospitality management company:
- The full conversion to six vertical and geographically focused operating divisions, intended to refocus deep industry expertise and deploy dedicated resources to better serve owners.
- Evolution of the leadership team leading to greater depth of bench, highlighted by adding Mark Tamis, president, global operations; Allison Reid, chief global growth officer; and Mark Chloupek, chief legal officer.
- Continued growth of the entire Aimbridge team, with an active headcount of more than 55,500 and expanding, with specialized training opportunities and $320,000 distributed to associates in need throughout 2022 through the company’s 501(c)(3) charitable arm Aimbridge Aid.
- Portfolio growth—today Aimbridge’s premium portfolio includes more than 1,500 properties (inclusive of pipeline) in all 50 U.S. states and more than 20 countries.
“The result of launching our new divisional structure in 2022 was a game changer across our entire company, with far-reaching impacts across all business divisions, departments and geographies, and elevating our owner experience leading to increased satisfaction and powerful results,” Tamis said. “Our focus for 2023 includes identifying ways we can inspire our people and create an elevated level of flexibility within the industry, which we know is going to make Aimbridge the hospitality employer of choice throughout the United States and around the world.”
In 2023, Aimbridge is planning:
- Implementation of its global growth plan, led by a reimagined and restructured business development group. The new structure of this group, formalized in January 2023, aligns with the six operating divisions and enables best-in-class understanding of markets, brands, brokers, owners and performance.
The five business development leaders overseeing dedicated groups and reporting to Reid are:
· Dan Thorman, SVP, development (East, Evolution Lifestyle and Aimbridge Full-Service Divisions)
· Kathleen Hollis, SVP, development (West, Evolution Lifestyle and Aimbridge Full-Service Divisions)
· Adrienne Jubb, SVP, development (West, Select-Service Enhanced and Select-Service Divisions)
· Justin Magazine, SVP, development (East, Select-Service Enhanced and Select-Service Divisions)
· Kevin Dingle, SVP, development (Central, Select-Service Enhanced and Select-Service Divisions)
“The vertical structure we are committing to in all levels of Aimbridge is advantageous for owners, and we are able to deliver results and value in a way that exceeds expectations and sets Aimbridge apart within our industry,” Reid said. “The changed structure of our development team means better allocation of resources and more dedicated attention on the details that will move the needle in meaningful ways.”
- The acquisition and retention of top talent, with more than 500,000 individuals within its talent community as prospective hires, above average timelines for filling roles and other impactful employee-centric programs, including the formal introduction of a gig work and staff sharing program, expanding availability for shifts across hotels to give team members a choice in when and where they work.
- Industry-leading practices to enhance guest experiences and enterprise operations, committing 365 days each year to identifying, testing and implementing new technologies. Current pilot programs in the Aimbridge system are:
· ‘New to Hospitality’ point-of-sale system
· Grab and go Market point-of-sale system
· Digital tipping solution
· Self-serve kiosks
· Mobile F&B ordering platform
· Ancillary revenue upsell platform
