Accor has launched its ALL Accor booking platform and loyalty program app in ChatGPT, becoming one of the first hospitality companies to add that functionality.
Travelers can use natural language to search for Accor hotels; specify destination; dates and guest details; view both public and loyalty-member rates; and access property information such as room types, amenities and location in ChatGPT. When ready to book, users are redirected to the ALL Accor booking platform for a secured reservation.
The app in ChatGPT is now available in more than 20 languages and in the countries where ChatGPT apps are supported.
“This introduction of the ALL Accor app on ChatGPT marks a pivotal moment for Accor,” said Alix Boulnois, chief commercial, digital & tech officer, Accor. “We are fundamentally transforming how guests interact with our brands, leveraging cutting-edge capabilities to deliver unparalleled convenience and personalization. This move significantly enhances our ALL Accor loyalty proposition and reinforces our market leadership, creating substantial value across our global network for both our guests and our valued partners.”