Residential hospitality management company Reside has named Walter (J.R.) Dembiec Jr. brand president of Reside, a Wyndham Residence.
He is tasked with spearheading Reside’s flagship branded residences offering, which includes the newly launched Reside, a Wyndham Residence. He is responsible for the line’s expansion in the upscale extended-stay segment through a 10-year tie-up with Wyndham Hotels & Resorts.
Dembiec, who joined Reside in 2018 as EVP/general counsel, brings more than three decades of legal and business expertise to his new role. During his tenure, he has been instrumental in Reside’s success, forging strategic alliances with leading hospitality organizations, strengthening corporate governance and driving the company’s growth into new markets, according to the company.
He will lead the evolution of the brand, focusing on scaling the business in premier urban destinations and delivering professionally managed, residence-style accommodations tailored to both business and leisure extended-stay guests.
Through an alliance with Wyndham, five residence-style hotels are currently open or under development, in locations including Seattle, Houston, Washington, D.C. and New Orleans. Expansion is planned across top urban markets with a focus on the top 50 U.S. markets. The launch of this deal also marked the debut of the Wyndham Residence tier in the U.S.
“I am thrilled to announce J.R. Dembiec’s appointment as brand president of Reside, a Wyndham Residence,” said Lee Curtis, CEO, Reside. “J.R. has been absolutely instrumental in driving the vision and strategy for our extended-stay offerings and alliance with Wyndham, bringing a keen understanding of market trends and an unwavering commitment to delivering exceptional guest experiences.”
“In his new role, he will lead the development and growth of our flagship branded extended-stay offering, ensuring we continue to set the standard for professionally managed, residence-style accommodations. J.R.’s leadership, insight, and dedication make him the ideal leader to drive this next chapter for our branded residences program.”
Dembiec added, “I’m truly excited to take on this role and help shape the future of our branded residences offering, in particular our strategic tie-up with Wyndham. Extended-stay travel is rapidly evolving, and our goal is to create spaces that feel like home while offering the reliability and quality our guests expect. I’m looking forward to collaborating with our valuable stakeholders and incredible team to deliver thoughtful, comfortable solutions that meet the real needs of today’s travelers, whether they’re staying for a week or a year.”
