LONDON—Yotel is launching YotelPad, a brand targeting the extended-stay market, which will build on the design principles of Yotel and YotelAir cabins.
“Following the successful roll out of YotelAir and Yotel, we saw a natural opportunity to rethink the traditional extended-stay segment in the same fashion we disrupted conventional hotel models,” said Hubert Viriot, Yotel CEO.
Standard Pads will start from 215 sq. ft., but larger Pads will be available and will offer Yotel’s adjustable SmartBeds, work and relaxing areas, luxury en-suite bathrooms, fully equipped kitchenettes and storage space. Yotel’s signature Technowall will enable Pad guests to connect and personalize the space.
Jo Berrington, VP brand, said, “YotelPad will transcend traditional boundaries with a blend of hotel-quality standards and home-like comforts, all achieved through our signature design DNA making the most out of compact spaces. Not only does this allow each guest or owner to have a fully functional private Pad, but with the added benefit to work, connect, relax and socialize in multifunctional and fun spaces, creating a strong sense of community.”
Communal areas and amenities will be programmed to the local environment and can include 24/7 gyms, bike and gear storage, Amazon lockers, laundry, home cinema and library as well as Yotel’s signature club lounge.
“True to the Yotel brand, Pad will be underpinned by our passion for technology and innovation; our seamless digital guest experience delivered via the YotelPad app. In addition to the obvious app functionality of booking and checking in and out, our app will be your digital key and a go to place for ordering amenities and ‘food-to-go’. Acting as a pocket size virtual concierge, the app will connect you directly to a range of services and experiences in the local community,” continued Berrington.
YotelPad will launch globally with the five projects already confirmed in North America, Europe and the Middle East. The first two YotelPads to be announced are in Park City, UT and downtown Miami. YotelPad Park City is located at Park City Mountain, the largest ski resort in the U.S. and will be developed by Replay Destinations. The second in downtown Miami will form part of a mixed-use development, including 250 Yotel cabins and 208 Pads by the Aria Development Group.
“The added benefit of introducing YotelPad to our portfolio is that it not only allows us to enter a new market segment, but also enables us to operate in new locations, not naturally suited to our Yotel and YotelAir brands,” said Viriot.
Other YotelPads set for development include two in the Geneva Lake region to be developed by M3 Real Estate and Yotel Dubai in Business Bay, which will feature YotelPads as part of its development.
“Alongside our existing brands, we see huge potential for the development of YotelPad globally. YotelPads can be stand-alone or form part of a mixed-use development including a Yotel. Each Pad will be operated by Yotel and can be owned by individual or institutional investors,” concluded Viriot.