Wyndham’s Trademark Collection plots growth

Wyndham Hotels & Resorts is celebrating the five-year anniversary of Trademark Collection by Wyndham and the collection’s significant momentum. Trademark has more than 145 hotels open with more than 35 making their debut in just the last 18 months. The company expects Trademark to remain on a steady growth trajectory with 75 hotels in its development pipeline and upcoming openings expected in key markets such as Miami; Key Largo, FL; Kissimmee, FL; and Cleveland.

“Hospitality entrepreneurs are attracted to the Trademark Collection, as they can retain their own vision and hotel’s character, while being backed by Wyndham and our unwavering support,” said Chip Ohlsson, chief development officer, Wyndham Hotels & Resorts. “Each hotel in the Trademark Collection by Wyndham is truly unique and independent, offering a distinct and authentic experience for guests.”

The brand is set to continue its growth in the second half of 2022 and beyond:

The Legacy, Trademark Collection by Wyndham in Green Bay, WI
One block from Lambeau Field in the Green Bay Legends District, this new-construction boutique hotel will break ground in June and will offer 79 suites, a restaurant and bar in the lobby, meeting rooms, a fitness center and a rooftop terrace and bar.

The Orbit Hotel, Trademark Collection by Wyndham in Cleveland
Located in the suburb of Fairview Park across the street from Cleveland Hopkins International Airport and NASA Glenn Research Center, this former NASA building previously housed more than a thousand NASA engineers who were instrumental in the space race and Apollo missions. It will emerge as a Trademark Collection hotel with views of Rocky River Reservation and the airport runway. The hotel will feature patented soundproof windows in its 54 guestrooms. Amenities include a pool, fitness center, wellness room and indoor and outdoor dog parks.

Dove Creek Resort & Marina, Trademark Collection by Wyndham in Key Largo
This oceanfront resort with 23 guestrooms sits at the southern tip of Key Largo directly on the Atlantic Ocean. The variety of accommodations ranges from ocean-view guestrooms and deluxe studios to one- and two-bedroom suites.

In the past 18 months, the Trademark Collection has opened such hotels as:

  • The Buccaneer Beach & Golf Resort, Trademark (St. Croix)
  • BEI Hotel San Francisco, Trademark Collection by Wyndham (San Francisco)
  • The Beekman Tower, Trademark Collection by Wyndham (New York)
  • MB Hotel, Trademark Collection by Wyndham (Miami Beach)
  • Leavenworth Local, Trademark Collection by Wyndham (Leavenworth, KS)
  • Los Cabos Golf Resort, Trademark Collection by Wyndham (Cabo San Lucas, Mexico)
  • The Americus Hotel, Trademark Collection by Wyndham (Allentown, PA)
  • Chateau Mar Golf Resort, Trademark Collection by Wyndham (Lauderhill, FL)
  • Hotel Avenue Louise Brussels, Trademark Collection by Wyndham (Brussels)

“I have seen firsthand how the support of Wyndham’s global sales, marketing and loyalty teams paired with access to Wyndham’s negotiated discounts with suppliers allows hoteliers to deliver a high-level of service to our guests, while reducing costs and simplifying operations and efficiencies,” said David Crisafi, president, Ceres Enterprises and Wyndham franchisee who is converting a third hotel to a Wyndham brand with the Trademark by Wyndham in Cleveland. “By joining the Trademark Collection by Wyndham, we are able to preserve the individuality of our hotel while taking advantage of resources from the world’s largest hotel company.”