Wyndham Plots Trademark Collection Growth

PARSIPPANY, NJ—Wyndham Hotels & Resorts is expanding its soft-branded Trademark Collection by Wyndham with new hotels across the U.S., Canada and Germany.

The brand’s latest openings include Cantilever Hotel, a Trademark Collection by Wyndham hotel in Ranier, MN; The Eureka Inn, a Trademark Collection by Wyndham hotel in Eureka, CA; Lakeview Signature, a Trademark Collection by Wyndham hotel in Winnipeg, Manitoba, Canada; and H+ and H4 Trademark Collection hotels in Leipzig, Germany. The Bridgewater Hotel, a Trademark Collection by Wyndham hotel in Fairbanks, AK, is scheduled to open next month.

“Trademark Collection continues to grow rapidly with independently minded owners around the world,” said Geoff Ballotti, president/CEO, Wyndham Hotels & Resorts. “That growth is not only a testament to Trademark’s value as one of the most compelling soft-branded options out there for independent hoteliers, but also the value of Wyndham, which brings recognition, distribution and loyalty in a time when travelers are looking to names and brands they trust for their future vacations.”

Trademark Collection’s global pipeline comprises more than 8,400 rooms. The brand recently started construction on a new Trademark Collection by Wyndham hotel in Leavenworth, KS, which will be a creative readaptation of a former parochial school and is expected to open in the third quarter of 2020.