Wyndham Destinations Unveils New Branding and Urban Resort Openings

ORLANDO, FL—Wyndham Destinations has launched modern new brand identities for its flagship timeshare clubs: Club Wyndham and WorldMark by Wyndham.

The company also recently opened its newest resort in downtown Portland, OR. Wyndham Destinations has new resorts in the U.S., including New Orleans, New York and San Francisco—and will open in Nashville later this year. The company is also opening new resorts in the following destinations: Austin, TX in 2018, and Moab, UT, coming in 2020.

This year, Wyndham Destinations launched new initiatives across the company—new resort developments and renovations, brand and marketing projects, customer relationship management (CRM) and digital experience enhancements—and it is in the first year of a five-year plan to spend more than$1 billion to continue these customer experience-driven projects.

“In order to reshape our industry-leading brands and set the direction for the future of timesharing, we are leveraging the company’s size and scale to drive continued growth while using our capital efficient development approach to add new inventory and sales centers in locations travelers want to visit,” saidMichael D. Brown, president/CEO of Wyndham Destinations. “One of the benefits of being a company focused on one industry is that we can invest significantly in resorts, technology, brands, and a digital experience which will enhance our customer experience and propel our growth for years to come.”

The new identities for Wyndham Destinations’ two largest timeshare products bring each brand to life in a way that not only highlights its distinctiveness, but also stands out compared to other vacation clubs, according to the company.

Club Wyndham – Live Your Bucket List
“Club Wyndham celebrates living your bucket list today—the must-see destinations and the must-do experiences. Being a part of Club Wyndham is not just about owning a timeshare—it is the path that connects owners’ passion for travel with exciting possibilities at every single turn. The brand-new Club Wyndham look and feel reinvigorates the company’s commitment to help owners not only live their bucket list, but grow it,” according to the company.

WorldMark by Wyndham – More time to share
“WorldMark by Wyndham highlights the connections that happen during vacations—the travel moments that turn into a lifetime of memories. For WorldMark owners, vacations serve as the comforting backdrop for ongoing traditions and the catalyst to create new ones. The brand-new WorldMark look and feel celebrates all kinds of vacation memories—from the unexpected heartwarming moments during the journey to stand-out marquee experiences at the destination,” according to the company.

The re-branding effort was managed in partnership with global branding firm Siegel+Gale.