LONDON—Wyndham Hotels & Resorts has continued to cement its presence across Europe, Middle East, Eurasia and Africa (EMEA) with new openings and a series of strategic measures to support its hotel partners to respond to changes in demand and transition into 2021.
In 2020, the company continued to expand its Ramada by Wyndham brand in Europe with key openings in Madrid; Valencia, Spain; Leeds, England; and Budapest, as well as gaining further momentum in India and Pakistan. Other milestones included the opening of the first Ramada Encore by Wyndham in Oman, as well as further expansion of the upper-midscale La Quinta by Wyndham brand in Turkey. The design-focused Super 8 by Wyndham brand continued its growth trajectory in Germany, with openings in Mainz and Augsburg, as well as the recent signing of Super 8 by Wyndham Frankfurt airport, expected to open in 2022.
The company bolstered its operational leadership team with new senior hires, while also introducing new commercial programs to mitigate changes and travel restrictions. Key initiatives included the launch of a new hybrid meeting concept combining live-streaming and in-person participation at corporate events, as well as Wyndham Easy Book, a business-to-business solution to support the everyday business traveler with reduced corporate rates for small to mid-size businesses in EMEA.
As part of its on-going digital investment strategy, the company also introduced a new Wyndham mobile app combining design with personal experiences, gamification and more features reimagining the user experience and adapting to users’ real-time needs.
Dimitris Manikis, president, Wyndham Hotels & Resorts, EMEA said, “Despite all of the challenges our industry is facing in the wake of COVID-19, I am incredibly proud of our continued growth and the huge efforts taken by our hotel partners and teams who have shown incredible resilience to keep up with changing demand in unforeseen circumstances. Our focus is on the long-term success of our brands and our partners, and I am confident that we are collectively well positioned to continue to outperform through the recovery and into the future.”
Earlier in 2020, Wyndham rolled out Count on Us, a new hygiene initiative further reinforcing health and safety protocols at hotels through the consistent use of disinfectants, robust training and access to critical health essentials.
Some of the latest Wyndham Hotels & Resorts openings in 2020 in EMEA:
- Ramada by Wyndham Valencia Almussafes, Spain
- Ramada by Wyndham Madrid Tres Cantos, Spain
- Ramada by Wyndham Leeds East, U.K.
- Ramada by Wyndham Budapest City Center, Hungary
- Super 8 by Wyndham Augsburg, Germany
- Super 8 by Wyndham Mainz Zollhafen, Germany
- Ramada Encore by Wyndham Muscat Al-Ghubra, Oman
- La Quinta by Wyndham Bodrum, Turkey
- La Quinta by Wyndham Giresun, Turkey