Wimmer, Crescent open dual-branded property in Wisconsin

Wimmer Communities and Crescent Hotels & Resorts have expanded their decades-long partnership with the opening of a new dual-branded property, known as The Marriott Center, located within the Poplar Creek Town Center in Brookfield, WI. The Marriott Center consists of the Residence Inn Milwaukee Brookfield at Poplar Creek and Courtyard Milwaukee Brookfield at Poplar Creek.

The hotels are owned and developed by Wimmer Communities and managed by Crescent Hotels & Resorts. This latest collaboration between the two companies is part of an ongoing pipeline of joining projects.

The Marriott Center provides access to downtown Milwaukee and nearby attractions, including The Corners of Brookfield. Amenities include Bistro+ Pub & Grill, a 24/7 fitness center, a pool, a rooftop patio with a firepit and additional outdoor gathering places with lawn games and grills.

The Residence Inn features 104 suites, each providing a kitchen and workspaces. The Courtyard offers 121 guestrooms.

“Our goal was to elevate the hotel experience and ensure both properties positively impacted all our guests,” said John Wimmer, EVP, Wimmer Communities. “We take pride in cultivating a warm, welcoming environment for everyone who visits.”

The Poplar Creek Town Center is a multi-use development with retail, services and dining options across the ground-level Shops of Poplar Creek, the adjoining Town Center and the Gateway building. Additionally, the development features diverse residential buildings known as The Poplar Creek Club.

“When conceptualizing The Marriott Center, we focused on seamlessly integrating it with the Poplar Creek Town Center,” said Wimmer. “Our goal was to elevate the hotel experience and ensure both properties positively impacted all our guests. We take pride in cultivating a warm, welcoming environment for everyone who visits.”

Michael George, founder/CEO, Crescent Hotels & Resorts, added, “A town center should be the heart and soul of the community, cultivating a sense of place for residents and visitors alike. Poplar Creek Town Center has done just that by providing a sense of belonging, coupled with premier services to guests, residents and visitors. Our partnership with Wimmer Communities for The Marriott Center has been exceptionally rewarding, and we eagerly anticipate expanding our collaboration with future projects.”