Molton Brown has partnered with Japanese beauty brand Sensai to offer hotel guests a new turndown service, complete with luxurious skincare products.
“Molton Brown and Sensai are sister brands that form part of the Kao Beauty Brands group, but the link goes far deeper than that,” said Steve Clark, director, retail, Molton Brown. “Both brands are leaders in creating luxury products, crafted from the finest ingredients and with a true sense of care for the wider world.”
Sensai’s skincare collections use Koishimaru silk, once reserved for the royal family. According to the company, the material has the ability to promote the production of hyaluronic acid in the skin, which nurtures and helps it to recover. Now, Sensai combines this ingredient with the latest technology to meet modern guests’ needs.
“In the hotel sector, Molton Brown and Sensai can combine our individual heritages as artisan creators of excellence to deliver a holistic luxury experience for guests,” Clark said. “This enables us to support hotel partners in crafting bespoke and memorable moments for guests.”
Molton Brown has two hotel collections: the Luxury Collection which includes Molton Brown’s most iconic fragrances in its signature bottles which are made with 50% RPET. And, the 1971 Collection, which is 100% vegan and created as an homage to the brand’s founding year and artisanal heritage.
These collections feature bath, body, hand and haircare products, but also offer luxury accessories. Molton Brown has also expanded its offer with the Botanical Hair Care range, which provides salon-quality, luxury hair care using sustainably-sourced English herbs.
For hotel partners, Sensai offers two collections: The Extra Intensive Collection which delivers results to revitalize tired or dull-looking skin by helping it to recover elasticity and moisture, and the Silky Bronze Collection is designed to defend against and tackle UV rays. The Extra Intensive Collection includes an essence, a cream, an eye cream and a mask, while the Silky Bronze collection features SPF creams for the face and body and an after-sun cream. The range also includes a Cellular Performance Advanced Day Cream.
“The modern hotel guest is looking for an experience which feels personal and luxurious, as well as keeping in line with the current demand for sustainability and care for the wider world,” Clark said.” Since those ideals are at the heart of both brands, Molton Brown and Sensai are perfectly equipped to help hotel partners create perfection for guests.”
For hotel partners, the collections are available in a range of sizes, from 30 mL-5 L depending on the collection and the requirement, which means they can adapt to a range of in-room experiences.
“Regardless of the size, our sustainability efforts remain, with every amenities collection crafted from 50% RPET and we are currently our Collect & Recycle scheme is already underway as part of a trial with key partners to help further reduce waste,” Clark said. “The 5 L varieties of some of our collections can also be used to refill our dedicated dispensers, which we have been offering in the market for more than 20 years.”
According to Clark, this is still a new collaboration in the hotel market, which was launched earlier this year. Today, the company is working with The Mercer in Barcelona, with plans to roll out the turndown service to more hotel partners.
“Our initial focus will remain on these two new turndown collections from Sensai, but we will continue to review to assortment on offer and explore new opportunities to further the collaboration between the two brands,” Clark said.
Along with the increased demand for sustainable bath products, guests are also looking for hyper-personalized amenities to meet their every need, and Clark believes this partnership hits on all of those points.
“Amenities are another personal touch that a hotel partner can provide for guests—they allow the experience to be even more tailored,” Clark said. “In cases such as this, the partnership between Molton Brown and Sensai allows even more of the guests’ to be included, creating a full holistic experience. Furthermore, amenities can be a cause of plastic waste in the wider hotel industry, so having brands such as Sensai and Molton Brown, which put sustainability at the heart of their efforts, ensures that there is as little waste and as much sustainability as possible.”
